Thursday, December 1, 2011

TI begins hunt for India’s MCU design wizard

BANGALORE, INDIA: Texas Instruments Inc. has announced the launch of the TI MCU Design Contest 2011. The contest aims at inspiring and challenging top design engineers across the country to demonstrate their skills and innovation to drive the future. The three phased contest involves contestants developing designs incorporating industry leading TI controllers (MSP430/ Stellaris/ C2000/ Hercules) from Texas Instruments.

The TI MCU Design Contest 2011 is introduced to help popularize electronic system design among companies, design houses, engineers in individual capacity and hobbyists in India. Along with TI microcontrollers, participants are encouraged to leverage the wide portfolio of TI products in this project. After the acquisition of National Semiconductor in 2011, Texas Instruments (TI) has a combined portfolio of nearly 45,000 analog products, customer design tools catering to the needs of Indian customers.

“Texas Instruments believes technological innovation is the propeller of future economic and social success,” said Shailesh Thakurdesai, Business Development Manager, Microcontrollers. “With Texas Instruments MCU Design Contest 2011, we offer design engineers an environment where their talent can be nurtured and an ecosystem in which novelty can thrive.”

The qualifiers of the first phase will be given a period of three months to develop their projects for the grand finale. During the project development stage, qualifiers will have access to support from TI experts. The top ten projects will be felicitated by TI with awards. The best projects will be felicitated with cash prizes including a cash prize of $15000 for the best design, followed by $5000 for the first runner up and $3000 for the second runner-up.

Along with a wide range of prizes, the selected projects also stand a chance to be showcased in presence of potential investors and commercialize the product. Attractive prizes will be given to participants at every level competition.

The contest takes place in three phases.

Phase I: Starting December 1st, participants across India are invited to submit a three to four page proposal with block diagrams and schematics elaborating their project. The entries for the contest should be submitted by January 31st 2012 at

Phase II: Among the received proposals, top 50 contestants will be shortlisted by an eminent panel of jury. Each entry will be judged on basis of innovation, technical merit, originality, usefulness, cost-effectiveness and design optimization by an independent panel of judges.

The shortlisted contestants of Phase I will be provided with TI MCU toolkits to develop their prototypes. Qualifiers of this stage will also have access to TI support throughout the design development phase. Once completed, the developed prototypes can be submitted either at local TI office or be presented though a video by May 5th 2012.

Phase III: From the 50 entries, the top 10 projects will compete amongst themselves at the national finals of the competition. The top 10 contestants will also get an opportunity to display their work during the grand finale in May 2012.

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