Tuesday, March 27, 2012

Renesas Electronics America welcomes Serious Integrated as new platinum partner

DESIGN West 2012, CHANDLER & SANTA CLARA, USA: Renesas Electronics America and Serious Integrated announced that Serious has been awarded Platinum Partner status in the Renesas Alliance Partner Program. Introduced into the Alliance Partner Program in 2011, Serious was selected for Platinum status based on the company’s demonstrated commitment to Renesas and investment in their SIM205 module, integrating Renesas RX MCU and DirectDrive human-machine interface (HMI) technologies.

“Since Serious Integrated joined our Alliance Partner Program last year, the team has fully embraced its partner role, committing significant resources to supporting Renesas and showcasing the capabilities of its SIM205 device with Renesas MCU and DirectDrive technology,” said Rob Dautel, senior manager, ecosystems, Renesas Electronics America. “Serious has been a stellar example of our Alliance and the mutual success we can achieve through collaboration, and we are pleased to welcome Serious to our Platinum Partner family.”

”Renesas provides the essential MCU technologies for our design needs, and the flexibility we need to support future design requirements for high- or low-volume applications," said Terry West, CEO Serious Integrated. “Renesas technologies have been instrumental in our ability to cost-effectively deliver the power and performance that our customers demand from our SIM205 solution. We are proud to join the Platinum Partners ranks and look forward to continued collaboration on future Serious solutions.”

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