Monday, March 5, 2012

ADTechnology selects S3 Group to customize baseband ADC and power management solution for T-DMB SoC

SAN JOSE, USA: S3 Group, a global provider of Mixed Signal, Analog, RF and Power Management semiconductor IP solutions, confirmed that fabless semiconductor vendor ADTechnology Co. Ltd. has licensed its Baseband ADC and Power Management IP. S3 Group customized IP from its portfolio, using its skilled engineers, to deliver the solution. ADTechnology is a world-leading developer and supplier of ASIC chips to wireless equipment and device manufacturers worldwide.

Jun-suk Kim, president and CEO, ADTechnology said: “After an extensive evaluation of several IP providers ADTechnology selected S3 Group’s IP to complement our own high-performance design expertise. We chose S3 Group not just because of their domain knowledge and experience but because of their ability to customize the multiple blocks to meet our system needs which enabled us to meet a tight project schedule. ADTechnology is leading the way in delivering innovative ASIC solutions to the consumer electronics market and we needed a partner who could support us in this goal, S3 Group proved to be a highly satisfactory choice.”

Dermot Barry, VP Silicon Business Unit, S3 Group, said: "ADTechnology is a market leader in its field and our goal was to ensure that we helped them differentiate their customer’s end product, reduce their design risk and enable them to accelerate their time-to-revenue. We achieved this by customizing the IP they needed to their specific requirements using our world class engineering team and thereby guaranteeing that ADTechnology received high performance products from S3 Group in a timely manner.”

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