Wednesday, March 3, 2010

AMD expands AMD Fusion partner program

SUNNYVALE, USA: AMD is extending the reach of the AMD Fusion Partner Program to include its commercial channel and software partners. Additionally, AMD is launching the AMD Fusion Partner Portal, an all-new partner portal designed specifically with AMD’s diverse partner landscape in mind.

Through the AMD Fusion Partner Program, AMD provides partners with customized incentives and resources – in the form of personalized tools, training and technical enablement resources - that mesh with their specific business objectives to help them accelerate solutions development and sales, especially when selling all-AMD (AMD CPU, AMD GPU and AMD Chipset) solutions.

The AMD Fusion Partner Program commercial track focuses on partners that resell OEM solutions and systems to commercial end users to provide their customers with complete platform solutions. The expanded program is designed to deliver a unique, competitive approach to engage partners in SMB, enterprise and public sectors by:

* Offering attractive co-marketing opportunities to multi-national corporations (MNC), software and channel partners.
* Focusing heavily on solution-based offerings through increased collaboration with OEMs and software partners.
* Delivering partner engagement that is highly customized to a partner’s specific business model.

Partners will be placed into one of three business tracks designed to align programs and offerings with partner business models: system distributors, commercial volume resellers or commercial solution providers. To achieve meaningful differentiation and a customized program for each partner, all partners under the AMD Fusion Partner Program will also be placed in one of three tiers: Elite, Premier or Select.

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