CamSemi strengthens China support with new application design centre

SHENZHEN, CHINA: CamSemi announced the opening of a new application design centre and business development office in Shenzhen that will be instrumental in growing the company’s customer base and sales of its highly ‘cost efficient’ off-line power management ICs within China.

The new offices in Shenzhen Academy of Aerospace Technology – within one of the city’s most important electronics districts - will allow the company’s engineering team to work even more closely with an increasing number of customers and distributors on major designs.

The new facility, three times larger than the company’s initial Shenzhen office, includes a state of the art power supply design laboratory for development projects plus offices and meeting rooms to host training seminars and other events.

CamSemi’s new China office will be managed by Kim Tey, regional director for Asia, who also oversees the company’s design centre in Taipei, Taiwan. The new facilities were opened formally by David Baillie, CEO at a launch party for local media, distributors and commercial partners.

In his keynote speech, David Baillie commented on the growing dominance of China in the global power supply market by saying: “China is already the world’s largest manufacturing centre for power supplies but is increasingly where much of the latest design work is also being done. CamSemi opened a small business development office here in Shenzhen in 2008 but has taken the decision to invest heavily in a new design centre with more field application engineers as we plan to grow our business rapidly within the region.”

CamSemi now has three Asia offices. In 2007 the company opened a business development and application design centre in Taipei, Taiwan and in February this year, a business development operation in Seoul complete with its own team of field application engineers dedicated to the Korean market.