Inbrics rebrands as ENSPERT, tapped by LG for multi-stage development of DMB chipsets

CTIA Wireless 2010, LAS VEGAS, USA: Insprit, along with Inbrics, a subsidiary company and leader in converged media solutions, announced that following the Inbrics’ acquisition of the Nexillion semiconductor design group, the combined entity will move forward, effective immediately, under the new brand umbrella, ENSPERT.

In addition, the newly formed company has signed a memorandum of understanding (MOU) for the first stage of a multi-staged development contract for its Digital TV System-On-Chip technology with LG Electronics’ SIC division.

According to Enspert managing director, Bobby Cha: “This new brand symbolizes the expanded scope in which we are taking our company in 2010. Following the acquisition of Nexillion, we are empowered with the advanced, next-generation resources to capitalize on the continued worldwide consumer adoption of converged media and high-speed mobile broadband, and to integrate proprietary Mobile TV Chipset and System On Chip technology into our cutting-edge IP push, 3-Screen Plus, Android and 4G data offerings.”

The aforementioned MOU with LG Electronics for the first stage, of a multi-stage development contract, specific terms undisclosed, clearly signifies Enspert’s leadership position in pioneering consumer mobile TV development. Working with one of Korea’s largest and most respected cellular/ smartphone manufacturers, Enspert will be able to develop next generation technologies to advance media convergence.

Cha continued: “This substantial commitment by LG Electronics is noteworthy for its financial and technological benefit, but also in that it validates our efforts, strategy and new direction. Our collaboration in will not only help commercialize and bring even better technology to the IP TV sector in Korea, but will help Enspert drive advancements in mobile data convergence for public consumption throughout the world.”

Also of note, is the significant investment by Enspert’s parent company, Insprit, to expand its R&D lab and Android Development Center in Beijing, China. This facility will be a key driver for both Enspert and Insprit’s push into the China marketplace, and is poised to steer significant commercialization of its Dynamic Contents Delivery (DCD) solutions and ODM business segments for 2010. With inroads at China Mobile and China Unicom, the expansion commitment solidifies China as an integral component of both companies future success.

Important to note, is that industry analysts anticipate that US WiMAX chipset revenue will exceed $350 million by 2013. Recent data indicates that this is not a mere niche technology to fill a void until LTE is up and running, but rather is a complementary solution for providing last mile wireless broadband access and a true mobile Internet solution.

The company kicked off 2010 with the global introduction of its MID M1, an Android-powered smartphone-like device. The MID M1 is uniquely equipped with Wi-Fi 802.11 and an AMOLED touch screen that slides to reveal a full QWERTY keyboard. Other features include GPS, Bluetooth, 3G or WiMAX, a 3-megapixel camera on the back, a VGA camera on the front, 16GB of internal memory and a MicroSD card slot.

Enspert’s technology addresses rising consumer demand for digital solutions that efficiently and rapidly push data, such as movies and photos, across multiple devices. The Convergence One or “3 Screen Plus” Android platform developed by Enspert and parent company Insprit, for which the MID M1 device can serve as a controller, and facilitates ease-of-use for consumers to access and share digital photos, music, movies and other media across multiple devices.

Enspert, a subsidiary of mobile convergence solutions provider Insprit, currently has partnerships with global carriers and manufacturers including T-Mobile, SK Telecom, Korea Telecom, China Mobile, China Unicom, Celcom, Samsung, LG, and Kyocera. The company has plans to expand aggressively in the coming and following year particularly in the US, Europe and China.