Friday, July 10, 2009

Mentor Graphics signs Ruihesoft as new distributor in China

WILSONVILLE, USA: Mentor Graphics Corp. announced signing Beijing Ruihesoft Co., Ltd., previously a reseller of Altium’s products, as a distributor of Mentor’s Printed Circuit Board (PCB) systems design products in China.

The product portfolio will include the PADS PCB design flow as well as the HyperLynx® family for high-speed signal interconnect simulation. This portfolio is tuned to the predominant needs of China’s electronics companies, developing leading-edge systems with powerful desktop design solutions.

“Electronic systems and semiconductor components are getting more and more complex,” stated Feng Quanyu, general manager of Beijing Ruihesoft. “Mentor Graphics provides the industry’s best, affordable, innovative technology for users of individual desktop tool solutions as well as for enterprises with more complex design processes and organizations.

"Ruihesoft and Mentor Graphics will work together to provide total solutions and service for electronic system design companies in China. At a June 9th PCB seminar in Beijing held together with Mentor Graphics, hundreds of users highlighted the growing need for more powerful design and analysis solutions that deliver fast, accurate and repetitive results.”

“We are pleased to have Ruihesoft as our partner in China,” says Rick Bosshardt, vice president of Mentor’s Geography and Distribution Channel. “Ruihesoft is providing us with a broader coverage, adding five additional major cities in northern and eastern China.

"Their experience as a former Altium reseller, the excellent training facilities, and the reputation for their outstanding support and serving their customers’ needs will allow us to expand very quickly into new market segments by offering the best available products to every PCB design engineer in China.”

Over the past year, Mentor Graphics has made significant enhancements and added industry-unique and innovative technologies to its PCB design flows:

* The PADS 9.0 release adds new levels of functionality, scalability and integration, enabling designers to leverage many of Mentor’s unique and innovative technologies for design, analysis, manufacturing and multi-disciplined collaboration.

* The HyperLynx 8.0 product expands the industry-leading signal integrity solution with easy-to-use and accurate power integrity analysis, as well as new functionality to analyze advanced interconnect methods like DDR2/3.

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