Friday, July 17, 2009

Cypress TrueTouch on Samsung I8910 phone

SAN JOSE, USA: Cypress Semiconductor Corp. announced that Samsung Electronics Co. Ltd has selected the TrueTouch solution from Cypress to implement the touchscreen in the new I8910 mobile phone.

The I8910, also known as the OMNIAHD, lets users “Touch the HD Brilliance” of the world’s first phone with 720P high-definition video recording and super vivid 3.7” AMOLED display.

Samsung selected the TrueTouch solution based on its fast response time, gesture support and character recognition capabilities that enable the I8910’s outstanding multimedia player and fast Internet browsing.

In addition to the TrueTouch touchscreen, the I8910 employs a Cypress MoBL dual-port as an interconnect between the application and baseband processors, increasing multimedia and computing performance and lowering system power in the new phone.

“The I8910 is a prime example of the exceptional value that Cypress adds to world-class handsets,” said Christopher Seams, executive vice president of sales and marketing for Cypress. “From TrueTouch touchscreens and CapSense button replacement to MoBL interconnects and West Bridge controllers, Cypress solutions help manufacturers differentiate their offerings with improved functions, performance and style.”

According to Samsung, Cypress’s TrueTouch and MoBL dual-port solutions gave the company the ability to go beyond the competition with new features and functions that customers are excited to use.

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