Thursday, July 16, 2009

Cypress licenses Immersion's TouchSense Haptic technology

SAN JOSE, USA: Cypress Semiconductor Corp. and Immersion Corp. today announced that Cypress has licensed Immersion’s patented TouchSense haptic (touch feedback) technology to deliver integrated touch-sensing solutions with tactile feedback.

Cypress will integrate this technology with its TrueTouch touchscreen and CapSense capacitive touch solutions to improve the user experience in mobile phones, GPS systems, keyboards, white goods and other systems.

Products employing this technology will be available immediately for selected OEMs and via broader product roll-out toward the end of this year.

Haptics, also known as touch feedback, delivers a tactile confirmation to users when input to a system via a touchscreen, slider, touchpad, or other digital interface. Cypress’s unique PSoC architecture offers the flexibility to add haptics to TrueTouch and CapSense solutions. PSoC also enables devices to perform additional functions such as driving LEDs and controlling backlights.

“User interfaces are one of the most important ways to differentiate products and add value to consumers,” said Dhwani Vyas, vice president of Cypress’s User Interface Solutions. “Integrating haptics into our TrueTouch and CapSense offerings allows us to offer customers a richer experience with touch and haptic feedback. We are pleased to be working with Immersion, which is the leading innovator in this space.”

“We are pleased that Cypress, the leader in touch sensing, will deliver Immersion’s TouchSense technology to provide the industry’s first integrated controller with touch feedback,” said Craig Vachon, senior vice president and general manager of Immersion’s Touch Business. “We expect Cypress’s new products to increase penetration of haptics into a wide range of products and revolutionize the user experience.”

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