Wednesday, April 18, 2012

TowerJazz announces strong presence in South America

MIGDAL HAEMEK, ISRAEL & SAO PAULO, BRAZIL: TowerJazz, the global specialty foundry leader, announced its new representative for South America, Fast Company Brazil, a business agency created to support companies' success in the Brazilian market.

Through this partnership, TowerJazz will expand its presence in a fast growing semiconductor industry region. South America, and Brazil in particular, is a major focus for TowerJazz, driven by initiatives taken by the Brazilian government, involving the fast growing local fabless companies and design houses together with the established OEMs in the country. The expertise and close proximity of Fast Company Brazil will provide TowerJazz with additional access to South American countries and their emerging semiconductor markets.

The team at Fast Company Brazil has extensive semiconductor experience and is led by CEO and Founder, Jose Antonio Scodiero, who previously occupied the position of VP of Sales and Marketing for AMD in Latin America. The Company sees increased business as the Brazilian government has identified the semiconductor industry as a high priority. For instance, in one of their programs called CI BRASIL (Integrated Circuit Brasil), the government has sponsored 20 local design houses and trained more than 500 people in microelectronics. TowerJazz aims to utilize the considerable momentum occurring in the country.

According to PwC, growth in the global semiconductor market will be powered by the increasing importance of the BRIC (Brazil, Russia, India and China) economies' demand for semiconductor products. In a 2012 report, "Faster, greener, smarter – reaching beyond the horizon in the world of semiconductors," PwC mentions that both technological advances and the rising economies in those emerging markets will fuel the long-term growth of semiconductor demand, resulting in an annual average growth rate of 7.4 percent until 2015.

"As the global specialty foundry leader, we believe TowerJazz's portfolio in power management, RF and high performance analog will enable Brazilian semiconductor companies to make strides in becoming significant players in the global market. Partnering with Fast Company Brazil will enable us to establish presence in the region and demonstrate our superior customer support to Brazilian companies," said Dani Ashkenazi, VP of Sales at TowerJazz.

"The semiconductor market in South America is currently being formed and companies see value in personalized service to support their initiatives. Our local business development experience combined with TowerJazz's specialty process technologies, proven design enablement tools and excellent customer service will enable us to grow semiconductor business in this significant region," said Jose Scodiero, CEO and founder of Fast Company Brazil.

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