AMD selects HP for cloud data center

USA: HP announced that AMD (has improved business efficiency and streamlined operations by consolidating its worldwide data centers and standardizing on HP Networking solutions.

AMD’s innovative computing and graphics technologies run a wide range of computing devices – such as personal computers, game consoles and servers – all of which power internet and business operations spanning cloud computing and virtualization environments throughout the world.

With 18 data centers worldwide, AMD recognized the need to consolidate its infrastructure to optimize resources as well as improve power and cooling efficiency. AMD conducted a comprehensive testing and review process of solutions from multiple networking vendors before choosing HP. The HP 12500 Switch Series and HP 5820 Switch Series will be used in AMD’s newest private cloud data center, where the company makes heavy use of virtualization and cluster technologies.

“We were experiencing suboptimal business operations due to infrastructure sprawl,” said Farid Dana, director, IT, Global Infrastructure Services, AMD. “HP Networking’s open, standards-based architecture offered us the flexibility to easily integrate solutions and expand our infrastructure while leveraging existing investments.”

Additionally, AMD deployed HP server solutions, including HP ProLiant BL465c G7 servers with AMD Opteron 6200 Series processors, to help improve the compute power of its internal engineering cloud, which performs up to 40 million engineering simulations per month. The HP server platform supports AMD’s virtualized environment as well as the company’s business applications and services.

Implementing HP Networking and server technologies helped AMD reduce its data-center footprint by more than 50 percent while increasing network capacity and improving performance. AMD plans to upgrade other sites with HP Networking hardware in the near future.

AMD also engaged HP Critical Facilities Services (CFS) to build a new data center. HP CFS provides consulting, design and assurance services for building new or retrofitting legacy data centers. Working with HP CFS, AMD designed the data center from the ground up to meet changing business requirements with lower facilities capital and operating costs.