Synopsys on Discovery 2009, VCS2009 and CustomSIM

If you've been following the EDA industry closely, you'd be well aware of three major announcements by Synopsys over the last couple of days. These are:

* Synopsys introduced the Discovery 2009 verification platform, delivering faster, unified verification solutions.
* It unveiled the VCS multicore technology, delivering 2x verification speed-up.
* It introduced the CustomSim Unified Circuit Simulation solution, which addresses custom digital, analog and memory verification challenges.

I met up with Dr. Pradip K. Dutta, Corporate Vice President & Managing Director, Synopsys (India) Pvt Ltd and Manoj Gandhi, vice president and general manager, verification group @ Synopsys, in an attempt to understand how significant these announcements are for verification.

Verification is huge!
According to Manoj Gandhi, at the macro level, design complexities continue to grow. As this grows, one big challenge is verification. The reason is: today's SoC designs and large IC designs, they are being approached like large software projects.

He said: "Verification becomes huge, like software. It is expensive in hardware design. We focus on the verification challenges. We introduced the System Verilog about four to five years ago, and we had also acquired ArchPro. Yesterday, we announced the Discovery 2009, CustomSim and VCS2009."

How can users make use of new CPUs coming out? "We aim to get higher much performance using multicore architecture," he added.

Introducing VCS2009
The VCS2009 is multicore enabled, runs the industry's first low-power verification methodology, and enables fastest mixed-signal simulation with the CustomSIM. Focusing on the VCS2009, Gandhi said: "In verification, there's a design under test and verification. A lot of designs now have multicores. AMD is among the many folks using the VCS2009. Almost every CPU is designed using VCS. It plays a big role in large SoCs."

Design companies have several activities such as test bench, debug, etc. All of these can now be parallelized. "Customer designs can be simulated on multiple threads," Gandhi said. "Also, the applications can also be simulated on different threads, called application level parallelism. We can actually bring about 5-7X improvement in verification with the VCS2009."

According to him, this product is already being used by some large customers. "This is our next phase of performance innovation. The processor roadmap is getting more and more multicore. We have over 200 customers," he added.

The VCS distributes time consuming activities across multiple cores. Gandhi added that each core has a lot of computations. You may do lot of parallel activities with the mobile phones. All activities are now in parallel.

And how about the speed-up from parallel computation with the industry-leading Native Testbench (NTB)? He said: "We were one of the first to introduce all technologies as part of a single compiler. That brought the 5X speed-up. We did all of this in verification, and a test bench core was brought into verification."

The combination of DLP and ALP optimizes VCS performance over multicore CPUs. Design level parallelism (DLP) and application level parallelism (ALP) -- all CPUs can be threaded on different cores.

Low-power verification methodology published
Synopsys has published a book on industry's first low-power verification methodology, along with ARM and Renasas. It is an attempt to bring technology to the mainstream -- how to do low-power verification. There are other 30 companies who participated in this exercise.

On the CPF vs. UPF debate, he said that UPF is a standard where Magma, Mentor, Synopsys, etc. have participated. Cadence has CPF. Users can make use of this book and apply, on top of both UPF and CPF.

Introducing Discovery 2009
According to Synopsys, this solution is doing very well in the market. The company has seen strong technology leadership over the last two to three years. It has also created strong investments.

CustomSIM is a unified circuit simulation solution. "We have a software to silicon verification focus. We are all the way from system level design to RTL, to software verification, etc. Discovery has some technologies as part of that, noted Gandhi.

What has Synopsys done right?
A most interesting point in the EDA industry, I feel, has been the performance of Synopsys, in an otherwise difficult segment over the past year. So, what are the reasons behind this success?

Gandhi added: "Our management are all strong technologists. We have invested tremendously in bringing in strong technology leaders. In India, many companies needed R&D collaborations locally. For us, it was a big win when we invested in Bangalore. We work closely with customers delivering technologies that will address challenges two-three years from now.

Dr. Pradip Dutta elaborated: "Synopsys is very strong in product leadership (PL). The other two key areas are customer intimacy (CI) and operational excellence (OE). You need to be highest in PL. We have been very conservative even during strong times."

That is indeed a marvellous thought! Those who are typically strong in technology, generally go on to develop great intimacy with customers, and all of this starts reflecting on their operations, which are anyway excellent! Here's a message for those who wish to do well in tough times -- strong product leadership, coupled with customer intimacy and well, corresponding operational excellence!

Focus on verification
Now that the focus is quite clearly on verification, how do EVE and the other verification companies stand out? EVE is currently in the emulation space. Gandhi added that EVE competes more wtih Cadence and Mentor. "We work with EVE on many accounts. Verification is all about finding bugs. Emulation has been more cyclical."

According to him, Synopsys is now looking at tackling the next level -- how do you reduce the overall cost? "We will go beyond selling tools. We would look at how to identify issues and saving verification costs." I believe, verification takes up close to 70 percent of an overall design test.

Commenting on the EDA industry in India, both, Dr. Dutta and Gandhi feel it is still buzzing quite well, despite what's been happening in the global context. "We have invested quite a lot. We have a large team here. We continue to collaborate with local institutions here as well," Dr. Dutta added.

Semicon job cuts galore, but at what cost?

The world is plagued with so many job cuts all over again, thanks to the global financial crisis! Those laid off must be getting fed up! Those who are so far lucky to survive, will be spending anxious days. Everytime we have a recession, the first thing companies do is cut jobs on the pretext of cost cutting! The semiconductor industry is also going through such an exercise at the moment!

There have been reports in the media that EDA major, Cadence, will be cutting 625 jobs! Cadence plans to achieve an annual operating expense savings of at least $150 million through a combination of workforce and other expense reductions!

AMD also announced that it will cut 500 jobs worldwide! If that's not enough, ST-NXP Wireless, to rationalize its product portfolio and development efforts, announced a plan to reduce its global workforce by about 500, including subcontractors, from the current total of over 7500 people.

Oh my!! I wonder who all are getting laid off! I hope only very few good chip designers as possible are laid off. Otherwise, how are these companies going to maintain their momentum in the global semiconductor industry if they lay off several designers?

One question! Why do companies need to hire so many people, only to dump them at the first sign of recession? And, at what cost? Is it going to make the companies nimbler, really improve profitability, improve their market standing, etc.? I wonder!

And what of the global semiconductor industry itself? What about the so-called consolidations? Besides cost cutting, what are the industry pundits really doing to try and revive semiconductors?

We do hear a lot about poor memory market, lower capex on fabs, but well, didn't they all see it coming?

iSuppli reported recently that mainly due to oversupply, a number of semiconductor companies have been struggling with their average selling prices (ASPs) so low that they were not profitable even before the current economic turmoil!

Further, companies may even face problems in getting credit or worse, finding investors for a next upgrade or expansion. And how do companies basically deal with problems? By cutting costs, such as laying off personnel or merging with other company which creates redundancy, leading to the same result.

Every single person laid off is a consumer, besides being the company's valuable asset, right? If he or she wasn't valuable enough, then why was the hiring done in the first place? Also, if he or she gets laid off, won't that effect the economy? If yes, won't that translate into the global economy taking a longer time to recover? Job cuts are fine, but at what cost? Is the industry thinking about all of these?

We all talk about how companies should try and must try to bring the cheer back in Christmas spending! As a friend remarked yesterday in jest -- "Which Christmas? This year, or next?"

Will job cuts bring the cheer back, especially in the Christmas spends? If no, then how is it helping the semicon and electronics (and all other) industries? Can you tell me?

TI Beagle Board for Indian open source developers and hobbyists

Texas Instruments recently introduced the pocket-size, USB-powered Beagle Board based on TI's OMAP3530 applications processor. It features an ARM Cortex-A8 core, 2D/3D graphics engine and high-performance TMS320C64x+ digital signal processor (DSP) core.

This will help open source developers and hobbyists in India to realize their creative design ideas without being restricted by expensive hardware development tools, lackluster performance capabilities, high power consumption or stifled design environments, according to Khasim Syed Mohammed, Lead Developer for Open Platforms, Texas Instruments India Pvt. Ltd.

He added: "It helps us in learning cutting edge technology, innovating new ideas and executing them. Beagle board should be used to explore the growing demand in areas like medical, security, infotainment, navigation, education, signal processing, mobile devices and communication."

Important for India
This initiative is particularly important in India where students can use the board to learn, show case their efforts and global recognition for their innovations.

Innovators in India should use this opportunity to prototype their ideas using the specification software hardware openly available in a never before package. It is important for the student community to learn new technologies, explore new areas and innovate. This initiative by TI also helps startups in India who want to explore the OMAP hardware but have limited support base for their requirements.

Passionate open source developers and hobbyists in India can realize their creative design ideas without being restricted by expensive hardware development tools, lackluster performance capabilities, high power consumption or stifled design environments.

Open platform innovators have the expandability of desktop machines without the expense, bulk or noise with the Beagle board, which is a powerful, low-cost and fan-less embedded system development board smaller than the size of an index card.

Board named after Beagle
The board is named after a popular breed of dogs, Beagle. It has been designed it to be one of the shortest pocket sized OMAP3530 boards. TI is encouraging the Open community to treat this as a pet, which is easy to carry and can be USB powered so that development is made easy and can perform high end applications at very less power.

Inspired to create a small, open source development board, a small group of enthusiastic engineers worked together on the concept and realization of the Beagle board. The resulting 3x3-inch board bridges desktop and embedded development by allowing developers to use the same peripherals and usage mode for almost limitless expansion. Developers are able to design exactly according to their specifications and collaborate with the community on creative new applications.

Mohammed said: "There is a growing need for development support in the Open Community. The Open Community is capable and passionate to work on industry's high end processors and architectures and build innovative applications and prototypes for mobile, portable infotainment, portable navigation, medical, home security and many such applications. Another important reason for this initiative was the cost implications in owning a high end platform which was restricting them in exploring many such ideas/applications."

Beagleboard is a global initiative to address the growing needs of the Open community to help them innovate and explore new areas by providing them access to leading hardware and software, giving them a forum to present their views and thoughts, showcasing their efforts for global appreciation, maintain community's contribution.

Developers can quickly maximize their design concepts by tapping into the expertise and support of some of the industry's top Linux programmers already experimenting with the Beagle board. With communities hosting the latest updates and codes, live forums and chats for easy collaboration, developers have easy access to support and exchange of ideas. Users are encouraged to join active, existing communities already participating in the project.

Apple shocks industry with PA Semi buy!

According to The Unofficial Apple Web Blog (TUAW), Apple has stunned the industry by acquiring P.A. Semi, a Santa Clara based chip company founded by Dan Dobberpuhl, the former lead designer of the DEC Alpha and StrongARM processors, for US $278 million.

The Computerworld Blog reported that Apple had 'shocked' everyone with this move. P.A. Semi is a fabless chip designer that specializes in super low power PowerPC processors.

This move surely raises questions about Apple's future association with Intel, which has been courting Apple since long to adopt its Atom low-power processor family. It also remains to be seen whether Apple will use these super low power PowerPC processors in embedded devices, such as high end iPhones, iPods, etc.

Interestingly, the PA Semi Web site is displaying a message: This account has surpassed its bandwidth allocation at the present time. You may reach the account administrator. Maybe, too many folks are trying to access the site to find out more about this company.

The Apple buyout of PA Semi was possibly first reported by Forbes. Since then a whole lot of articles have appeared on the Web.

According to the site, Apple spokesman Steve Dowling reportedly said, "Apple buys smaller technology companies from time to time, and we generally do not comment on our purposes and plans." He is also said to have declined to comment on the value of the deal, which a person familiar with the deal suggested was done for $278 million in cash.

Apple later announced its quarterly earnings Wednesday. As per Apple's financial results for fiscal 2008 second quarter ended March 29, 2008, the company posted $7.51 billion revenue and net quarterly profit of $1.05 billion, or $1.16 per diluted share.

These results compare to revenue of $5.26 billion and net quarterly profit of $770 million, or $.87 per diluted share, in the year-ago quarter. Gross margin was 32.9 percent, down from 35.1 percent in the year-ago quarter. International sales accounted for 44 percent of the quarter's revenue.

Apple shipped 2,289,000 Macintosh computers during the quarter, representing 51 percent unit growth and 54 percent revenue growth over the year-ago quarter. It sold 10,644,000 iPods during the quarter, representing 1 percent unit growth and 8 percent revenue growth over the year-ago quarter. Quarterly iPhone sales were 1,703,000.

As per another Forbes reports, Apple has promised to sell 10 million iPhones in 2008 on a call with analysts Wednesday. Watch this space, as Apple is surely going to be in news for most of this year.