Elpida’s DRAM sales soar in Q2; DRAM market up 34pc

EL SEGUNDO, USA: Japan’s Elpida Memory Inc. was the star of the global DRAM market in the second quarter, with a robust increase in its pricing causing its revenue to surge by 50 percent from the first quarter, according to iSuppli Corp.

Elpida posted the strongest performance among the Top-5 DRAM suppliers in the second quarter, with revenue rising to $745 million, up from $497 million in the first quarter. Company performance was boosted by a robust 32 percent rise in its DRAM ASP in the second quarter compared to the first.

“Elpida accomplished its strong increases in revenue and pricing by expanding its specialty DRAM sales to mobile and consumer applications,” said Nam Hyung Kim, director and chief analyst for memory ICs and storage at iSuppli. “These specialty DRAMs command higher prices than commodity parts, allowing Elpida to outperform its competitors.”

The table presents iSuppli’s top-10 DRAM supplier ranking the second quarter.

iSuppli: Top-10 DRAM Supplier Ranking the Second Quarter (Ranking by Revenue in Millions of US Dollars)Source: iSuppli, Aug. 2009

The news comes amid a strong performance for the overall DRAM market, with revenue reaching $4.5 billion in the second quarter, up 34 percent from $3.4 billion in the first quarter. This contrasts with a 19 percent decline in the first quarter compared to the fourth quarter of 2008.

“Due to a shortage in DDR3 parts and to buyers’ inventory re-stocking efforts, the per megabyte price for DRAM jumped by 18 percent in the second quarter, an unusual increase for a market that customarily sees its prices decline during each quarter,” Kim added.

This 18 percent rise was much higher than iSuppli’s previous forecast of a 2.6 percent increase.

Megabyte equivalent unit shipments of DRAM also grew by 14 percent, surpassing iSuppli’s estimate of 6.2 percent and resulting in a dramatic improvement in overall market conditions.

The other big winner during the second quarter was Taiwan’s Winbond Electronics Corp., whose revenue doubled, rising to $87.6 million, up from $44 million in the first quarter.

Tier-1 results mixed
Among the other Tier-1 suppliers, results were mixed. The Top two South Korean companies -- Samsung Electronics Co. Ltd. and Hynix Semiconductor Inc. -- captured 55.9 percent of the global market, with DRAM sales for each company increasing sequentially by more than 30 percent during the second quarter.

Micron Technology Inc. of the United States saw its share of DRAM revenue dip to 13.9 percent in the second quarter, down from 14.3 percent in the first quarter, owing to the very strong sales growth of the other Tier-1 DRAM suppliers. However, Micron’s second-quarter revenue declined by only 15.2 compared to the same period in 2008, the lowest level of decrease among the Top-10 DRAM suppliers in the second quarter.

Taiwan’s Nanya Technology Corp. also performed relatively well on the year-over-year comparison, with only a 15.4 percent decline in revenue.

“The relatively limited declines of Micron and Nanya, which recently entered a partnership, showed that the companies are seriously striving to increase their scale to become more competitive in the market,” Kim said.

DDR3 shortage continues until the end of the year
iSuppli believes that the recent shortage of DDR3 DRAM will persist through the end of this year.

Limited capital investments will continue to delay the migration to the 5x nanometer process until the first quarter of 2010. Until that time, DDR3 supply will continue to be tight in the market.

The DDR3 shortage recently has been making PC OEMs panic. A few OEMs are considering reducing their DDR3 adoption by returning back to DDR2 as most of Intel’s current chipsets still support dual modes (i.e. DDR2 and DDR3). The momentum of the price increases will definitely decelerate.

However, tight supply will persist and PC OEMs' profit margins are expected to be challenged in the second half of 2010, Kim said.

Kingston adjusts 2GB module up by 30pc leading to upward spot market pricing

TAIPEI, TAIWAN: According to DRAMeXchange, Kingston, the worldwide memory module leader, adjusted DDR2 2GB module to $23.5 from $20.

Currently, the most updated price is $26.5. This movement also lead to the upward pricing trend in spot market, resulting in the 32 percent rise in DDR2 1Gb 800Mhz to $1.45 from $1.10 in mid-July, while DDR2 1Gb eTT hiked 37 percent to $1.44 from $1.05 on July 15. DDR3 1Gb 1333Mhz also nearly reached 30 percent to $2.12 from $1.65 on July 15.

Kingston lowered 2GB module price to $20 from $23 for the sake of stimulating sales and smoothed inventory level with negative view toward DDR2. In July, Kingston reveals the concern toward DDR2 supply in 4Q09 given the boosting demand from PC-OEMs and aggressive transition to DDR3 by Elpida-most important DRAM supplier for Kingston. It is believed that Kingston is seeking to secure the DDR2 supply in 2H09 by re-financing to PSC.

DDR2 shortage is expected in spot market; 1Gb chips will likely to reach $1.5 and likely to go higher

Elpida, PSC and Nanya are regarded as the main suppliers in spot market accordingly. Elpida is said that their DDR3 wafer-in portion will be around 40 percent of total commodity DRAM while Nanya will apply Micron’s technology to produce DDR3.

However, DDR2 will remain the mainstream transaction target in spot market by the year end and DDR3 portion is estimated less than 10 percent. Therefore, DDR2 products will face shortage in spot market and $1.5 will likely to be achieved.

According to our survey about DRAM consumption, Kingston can be ranked in No. 2 place that consume more DRAM than Dell and Acer. Kingston has always retained good relationship with DRAM vendors.

In order to secure the DRAM supply, Kingston tends to be the angel to DRAM vendors when they are in troughs. Before 2008, around 50 percent of ProMOS shipment went to Kingston but that situation changed since ProMOS couldn't produce 1Gb chip afterwards.

With the expanded capability that Rexchip has, Kingston’s relationship with Elpida has gotten closer. Relatively high portions of Elpida’s output in PSC and Rexchip eventually went to Kingston. However, DDR2 in spot market will be influenced under the aggressiveness of DDR3 transition of Elpida.

DRAMeXchange expresses that in the beginning of this year, PSC worked hard negotiating with Kingston regarding to the bailout plans and the negotiation turns positive when $158 million ECB redemption plans are agreed by 96 percent of bondholders.

In 7/9, PTI declared to inject $17 million to PSC through Kingston. That is, total bailout funding for both PTI and Kingston amounted US$125M and the money is limited to the use of daily operation and debt payment. At the meantime, PSC will largely expand DDR2 capacity to meet demand from Kingston.

With the aggressiveness DDR3 transition of two major suppliers in spot market, Elpida and Nanya, PSC will become the other major supplier for Kingston given the expanded capacity.

Global DRAM revenue rises 27.1 percent in 2Q09

TAIPEI, TAIWAN: According to DRAMeXchange, with the production cut effect in DRAM contract price, PC system vendors continue to replenish their DRAM inventory under the low pricing status and resulted in the 23 percent growth contract price in 2Q09.

Given the tight supply, spot price also hikes that DDR2 1Gb 667MHz chip spot price once reached $1.27 in May and it was anticipated to reach $1.5 by the quarter end. However, it is said that a certain DRAM vendor released the low price chip to spot market that trigger the price fallen to the rage of US$1.05~US$1.19. Average price for DDR2 1Gb 667 MHz rose 27 percent to $1.12 in 2Q09.

The 2Q09 DRAM revenue rose about 10 percent~50 percent given the 23 percent growth contract price and 27 percent growth spot price. Samsung and Elpida have outperformed the market and increase 3 percent to their market share. Compared with the overall industry revenue in 1Q09, DRAM revenue for 2Q09 rose 27.1 percent to US$4,043M in 2Q09.

Global own brand revenue ranking for DRAM vendors
According to DRAMeXchange, 2Q09 DRAM revenue increased 27.1 percent. Samsung continued its unchallenged leadership in the DRAM industry with $1,179M DRAM revenue in 2Q09 while its market share has climbed 2.8 percent to 29.2 percent given the upward pricing trend in contract price, technology migration and raise DDR3 portion.

In 2Q09, Hynix's DRAM sales rose 31.5 percent to $928M given the 20 percent average price growth, 10 percent quarterly bit growth and dropping unit cost. Currently, Hynix ranks at the 2nd place and its market share has increased 0.7 percent to 22.9 percent.

Elpida recorded the dramatically 50.1 percent sales increase and strengthened its 3rd market leading position to surpass Micron given the 27 percent ASP growth and 12 percent bit growth.

For the different accounting period (2Q for Micron is March, April and May) it applied for the accounting periods, contract price still decline 2 percent compared with last periods (Dec., Jan. and Feb.).

According to DRAMeXchange, DDR2 1Gb 667MHz contract price was merely $0.88 in March while the contract price increased to $1.16 in June that the revenue upward pattern is less than other vendors. Therefore, Micron would grab 4th place in the ranking while its market share has declined to 13.6 percent in 2Q09 from 15.2 percent in 1Q09.

As for the Taiwanese vendors, Nanya ranks at the 5th position along with $230M DRAM revenue and 34.5 percent QoQ given the upward pricing trend in both spot market and contract market, and peaking utilization rate of outsourcing partner-Inotera.

Benefited from the 27 percent boosting spot price and 42 percent utilization rate from 25 percent, PSC shows the amazing 38.1 percent revenue growth in 2Q09 and its market share has slightly increased.

Winbond announced its 2Q09 DRAM revenue at $80m with merely 8.6 percent QoQ. The market share has declined to 2 percent since growth momentum is comparably weaker than the market. ProMOS also demonstrates 20.9 percent QoQ revenue pattern with the upward pricing trend as well.

Fig. 1: 2Q09 WW DRAM revenue ranking, by own brand DRAM revenue
(Company revenue includes outsourced portion and excludes the sub-manufacturing revenue)Source: DRAMeXchange, Aug. 2009

*Qimonda did not announce any financial results in 2Q09 under the stage of bankruptcy.; Unit: Million USD

Note:
Fig. 1: For Samsung 2Q DRAM revenue , we approximately derived the resulted by deducting LSI revenue from semiconductor based on the assumption that DRAM revenue accounts for 48.3 percent in memory sectors and 2Q09 average exchange rate is $1 against KRW$1,283. We apply this estimation to other vendors by indicating 71 percent for Hynix total revenue, 49.8 percent for Micron, 89 percent for PSC, 90 percent for ProMOS, 94 percent for Nanya and 80 percent for Winbond under the following exchange rate: US$1 against NT$33.09, US$1 against JPY$97.41.

Own brand market share of global DRAM industry (By country)
The Korean vendors share rose 3.5 percent to 53.4 percent compared with 1Q09 and their leader position remained unchallenged in 2Q09.

Shares from the Taiwanese vendors slightly rose to 13.8 percent in 2Q09 from 13.5 percent in 1Q09. The rest of market share is occupied by Japanese vendors(18.9 percent) and American vendors (13.9 percent), as per Fig. 2.

Fig. 2 The market share of own brand DRAM revenue, by countrySource: DRAMeXchange, Aug. 2009

DDR3 July contract price likely to rise 5~10 percent

TAIPEI, TAIWAN: The June contract price did not fluctuate since some contract deals between PC OEMs and DRAM vendors are conducted either in monthly basis or quarterly basis. DRAMeXchange believes that DDR3 contract price in July will increase 5 percent~10 percent due to the aggressive CULV promotion and new contract deal negotiation in July.

As for spot market, given the stable range between $1.5~$1.7 of DDR3 1Gb chip with 50 percent premium compared to DDR2 1Gb chip, DDR2 1Gb chip price has dropped to $1 from $1.34 in May, says DRAMeXchange.

From the supply side perspective, DRAM vendors adopted the “Capacity Cut” strategy through the difficult period in 2H’08 given the frozen demand and global financial crisis. Qimonda was filed bankruptcy early this year, while ProMOS maintained the minimum operation.

With the improved economy, DRAM vendors gradually enhance production. DDR3 wafer-in portion is expected to be up to 30 percent in Q4’09 from 15 percent in Q1’09, while Korean and Japanese vendors demonstrate the great ambition on the DDR3 migration.

Nanya and Inotera are the only capable Taiwanese vendors that can dedicate to DDR3 production. However, the DDR3 portion of Nanya and Inotera is below 10 percent, while the remaining 90 percent is occupied by Korean and Japanese vendors (see Fig. 1).

DRAM vendors were suffering from the big financial trough in the downturn economy crisis that this circumstance resulted in the obvious CAPEX gap especially in DDR3 migration. This situation is way different from what DRAM vendors devoted CAPEX in 70nm and 65nm technology. As for Korean vendors, they do aggressively conduct not only DDR3 migration, but 50nm technology adoption as well.

It is expected that at least 70 percent DDR3 chips will be produced with 50m technology. 65nm remains current mainstream technology for Japanese vendors that they do contend competitiveness if the total chip amount can be increased via “Die Shrink” process.

Although Qimonda’s 70nm technology is still adopted to produce DDR3, Micron’s 68nm and 50nm technology will be mainly applied in 2H’09. This technology migration will give Nanya and Inotera some credit to compete with Korean/Japanese vendors. Meanwhile, Powerchip and Rexchip are both qualified for mess production, according to DRAMeXchange (see Fig. 2).

Hynix to post $397 million for infringing Rambus patents

LOS ALTOS, USA: Rambus Inc. announced that the US District Court for the Northern District of California has ordered Hynix Semiconductor to secure the judgment amount of approximately $397 million through a combination of a bond and a lien on a Hynix property in South Korea for infringing Rambus patents.

The bonded amount of $250 million is required to be posted within 45 days of the order. The lien will only serve as security if a new appraisal of the Hynix property shows a fair market value of at least double the amount of the judgment not secured by the bond. If the appraisal is inadequate, Rambus may ask the Court to substitute other security.

Final judgment in this matter was entered against Hynix on March 10, 2009 in the amount of approximately $134 million for infringement through December 31, 2005 and approximately $215 million for its infringement from January 1, 2006 through January 31, 2009. In addition, the Court awarded about $48M in pre-judgment interest to Rambus.

“We fully expect the judgment against Hynix to be upheld on appeal, and that we will be entitled to collect the entire amount of the judgment,” said Thomas Lavelle, senior vice president and general counsel at Rambus. “We appreciate the Court’s thoughtful consideration in this case, however, we believe Hynix should have been required to post a bond for the entire amount of the judgment. If Hynix’s proposed lien fails to show value of roughly $300 million, we will ask the Court for other security in order to protect Rambus’ interests.”

In addition, the Court ordered Hynix to pay compulsory license fees into escrow pending the outcome of the appeal Hynix filed in this matter. The Court ordered Hynix to pay Rambus royalties on net sales after January 31, 2009 and before April 18, 2010 of 1 percent for SDR SDRAM and 4.25 percent for DDR SDRAM memory devices.

The latter rate applies to DDR, DDR2, DDR3, GDDR, gDDR2 and GDDR3 SDRAM devices, as well as DDR SGRAM devices. Damages and the compulsory license apply to US infringements of the patent claims in suit.

Background of the case
This case was originally filed by Hynix against Rambus in August 2000. The Honorable Ronald M. Whyte of the U.S. District Court for the Northern District of California split the case into three separate phases with Rambus subsequently prevailing in all three phases.

During the first phase, Hynix alleged that Rambus’ patents were invalid based on the doctrine of unclean hands. The Court issued its Findings of Fact and Conclusions of Law in Rambus’ favor in January 2006. The Court reaffirmed its finding of no spoliation when it denied Hynix’s motion for reconsideration in February 2009.

The second phase dealt with Rambus’ allegations that Hynix memory products infringed its patents. In April 2006, a jury unanimously found that all 10 Rambus patent claims at issue in that trial are valid and infringed by Hynix memory products. The jury award of approximately $307 million in damages for US sales of infringing Hynix products through December 31, 2005, was subsequently reduced by the Court to approximately $134 million.

In the third and final phase of the case, Hynix (together with Micron and Nanya) tried its remaining claims and defenses against Rambus including antitrust and fraud claims based on Rambus’ participation in a standard-setting organization called JEDEC. In March 2008, a jury found Rambus had acted properly during its participation in JEDEC in the early 1990s. The Court similarly found in Rambus’ favor in a decision issued on March 3, 2009.

Micron back among top 10 DRAM suppliers in Q1

EL SEGUNDO, USA: Reports of Micron Technology Inc.'s demise in the global DRAM market have been greatly exaggerated, with the company managing to return to the Top-3 rank in the first quarter, according to a preliminary estimate from iSuppli Corp.

Micron of the United States in the first quarter increased its share of global DRAM revenue to 14.6 percent, up from 13.8 percent in the fourth quarter, and up from 11.3 percent from the first quarter of 2008.

The rise back to third place represents an impressive comeback from the company’s recent low point in the first quarter of 2006, when it dropped to the fourth rank in the DRAM market. Micron in the first quarter surpassed Elpida to take the third rank.

Micron’s DRAM resurgence could upset the applecart in the DRAM market.

“Micron’s comeback poses a risk to the health of the DRAM industry and threatens the leading players in the market,” said Nam Hyung Kim, director and chief analyst, memory ICs, for iSuppli.

iSuppli Table: Preliminary Ranking of Top-10 DRAM suppliers in Q1 2009 (Ranking by Revenue in Millions of US Dollars)Source: iSuppli Corp. May 2009

“Until 2003, the company had been a solid No. 2 behind Samsung but had seen its share decline due to its effort to diversify its product line beyond DRAM and its lateness to invest in 300mm fabs. Micron now has renewed its competitive vigor, mainly due to its acquisition of a 300mm fab from Inotera in Taiwan. Micron’s resurgence could trigger a DRAM market share war — which would drive prices down and adversely impact industry profitability in the future,” he said.

Whatever the impact on the market, Micron is likely to continue its advance in the coming quarters.

“iSuppli believes that Micron inevitably will gain market share with additional fab access in the future,” Kim said. “However, Micron’s success in acquiring a bigger piece of the market will depend on how quickly the Inotera fab converts from Qimonda’s old process technology to Micron’s stacked technology. This is something that will requires additional major investments before full production is achieved.”

DRAM disaster continues in Q1
The DRAM industry continues to suffer from overproduction and excess inventories that are causing prices and revenues to drop.

Global DRAM revenue in the first quarter declined by 20.1 percent compared to the fourth quarter and by 44.1 percent from the first three months of 2008. The DRAM per-megabyte ASP in the first quarter declined by 8 percent and shipments of megabyte units dropped by 13 percent compared to the fourth quarter.

In contrast, megabyte unit shipments grew 10 percent in the first quarter of 2009 compared to the same period in 2008, indicating that more production cuts are needed to accelerate market recovery during this worldwide recession.

Cutting the losses
Micron in the first quarter managed to outperform the market and gain share by limiting its revenue decline to 15.4 percent compared to the fourth quarter. In fact, all the Top-10 DRAM makers suffered sequential declines in revenue, except for Nanya, which actually mustered a 2.7 percent increase.

However, Nanya’s growth was a result of the comparison with its underperformance in the fourth quarter. Furthermore Qimonda’s move to stop all DRAM production helped Nanya to enter the Top-5 rank.

Samsung also posted a strong performance by containing its revenue decline to 8.4 percent in the first quarter. This gave Samsung a market share of 34.3 percent in the first quarter, a record high for the South Korean electronics giant.

Taiwanese suppliers, Powerchip and ProMOS, suffered substantial sales declines. In the case of Powerchip, its sales contracted 85 percent compared to the same quarter last year.

Q109 revenue of global DRAM industry drops 22.3pc

TAIPEI, TAIWAN: According to DRAMeXchange, as the DDR2 1Gb contract quarterly average price dropped around 25 percent in Q109, the Q109 DRAM revenue decreased 22.3 percent QoQ.

Despite the declining contract price, Samsung and Hynix output cut down by 7.7 percent and 8.6 percent, and revenue shrunk by 16.1 percent and 16.3 percent, respectively. Samsung and Hynix proved a market share growth (26.5 percent and 22.3 percent). Samsung still ranks No. 1, followed by Hynix, resulting from the outperformed operation in first quarter.

For the different accounting periods (Q1 for Micron is Dec. Jan. and Feb.), Micron demonstrated the greater market share drop to 15.2 percent from 16.9 percent in Q4 with 35 percent contract price decline in last period (Q4 for Micron is Sep., Oct. and Nov.).

In March, Elpida started to receive all output production from Rexchip with the OEM shipment termination from PSC and revised capacity cut from Japan facility, the total production has descended in Q1. The Q1 revenue is down 24.5 % QoQ compared with Q408.

Qimonda filed bankruptcy in corporate restructuring process in Q1. The termination of OEM outsourcing from Inotera and Winbond and shutting down the US facility has resulted in the huge market share drop. Market share in Q1 is merely 4.7 percent.

Taiwan vendors
As for Taiwanese vendors, PSC announced $115 million in Q109 with -32 percent QoQ. Instead of contract manufacturing for Elpida, the capacity was used for own brand products. Thus, the own brand market share suprisingly grew to 17.4 percent.

Winbond announced $92 million in Q1 with -20% QoQ. Despite the revenue decline, Winbond's own brand market share increased 9.6 percent because of the output translation to own brand products since Qimonda filed bankruptcy.

With the contract price decline, Nanya's revenue merely shrunk 3.7 percent QoQ due to the raising portion in spot market and effect of two-weeks-degree inventory clearance. Due to the Qimonda's bankruptcy and revenue declining 55 percent in Q1, and Nanya jumped to No. 5 place in terms of brand-owned revenues. (Figure 1).

Fig. 1 1Q09 WW top 10 DRAM revenue ranking, by own brand DRAM revenue
(Company revenue includes outsourced portion and excludes the sub-manufacturing revenue)Unit: Million US dollars
Source: DRAMeXchange, May. 2009

Korean vendors
Korean vendors accounts for 48.8 percent in terms of DRAM chip production market share and own brand revenue are consistent with production revenue now since Hynix stopped outsourcing from financial struggling ProMos in Q1. Taiwanese vendors used to have larger portion of OEM and this situation has changed dramatically in Q1.

Except for ProMos' case, PSC stopped OEM shipment to Elpida while Winbond and Inotera stopped the OEM shipment due to the Qimonda bankruptcy. The market share has dropped to 19.2 percent from 23.2 percent because of the capacity cut. Micron's share slightly decreased to 15.3 percent, while Elpida's increased to 12.1 percent (Figure-2 and Figure-3)

Fig. 2 1Q09 WW top 10 DRAM revenue ranking, by DRAM chip production revenue
(Company revenue includes sub-manufacturing revenue and excludes the outsourced portion)Unit: Million USD
Source: DRAMeXchange, May. 2009

Market share of DRAM chip production revenueSource: DRAMeXchange, May. 2009.

For the global own brand, the Korean vendors' share accounts for 50.1 percent (excluding others) and its leadership position remained unchallenged in Q1. Taiwanese vendors' share slightly increased to 13.6 percent from 11.8 percent due to the production adjustment by PSC, Nanya and Winbond.

The remaining market shares are occupied by Japanese vendors (15.8 percent) and American vendors (15.7 percent).

Market share of own brand DRAM revenueSource: DRAMeXchange, May. 2009.

Note:
Figure 1:
** The revenue ranking by DRAM vendor own brand: The revenue in the table is using the results which were announced by the DRAM vendors and deduct the non-DRAM business revenue, then converted the number into USD basis with the average 1Q foreign exchange rate. This table is based on the vendor brand revenue basis.

** for Samsung Q1 DRAM revenue, DRAMeXChange approximatively derived the result by deducting LSI revenue from semiconductor based on the assumption that DRAM accounts for 48 percent in memory sectors and Q1 average exchange rate is USD KRW/1:1414. We apply this estimation to other vendors by indicating 76 percent for Hynix's total revenue, 79 percent for PSC, 90 percent for ProMos, 94 percent for Nanya and 80 percent for Winbond under the following exchange rate : USD to NTD/1:33.97, USD to JPY/1:93.63, USD to EUR/1:0.767.

Figure-2:
** Based on the fab manufacturing basis, the revenue is calculated and ranked by the total chip production revenue of the vendor’s fabs. Thus, the revenues of pure manufacturing vendors such as Rexchip and Inotera were independently listed. The Rexchip portion is excluded from the revenue of Elpida, the Inotera portion is excluded from the revenue of Nanya Technology. The reason we post the second table is because of the outsourcing percentage varied in Q109 and this effect will impact on Taiwanese vendor's revenue and market share ranking.

New camps promise exciting times ahead in memory market

The last few weeks of this month witnessed some interesting developments in DRAM. No, there are not signs of a recovery, yet. Instead, the appearance of new DRAM camps, as well as a new memory interface working group, does generate some interest.

However, first, the stats. DRAMeXchange recently reported that the Q1-08 revenues of the branded DRAM makers, impacted by continual low DRAM prices, fell by roughly 5.8 percent compared to Q4-07. Likewise, the contract prices and the spot prices fell 19 percent and 11 percent respectively.

DRAMeXchange further reported that barring Elpida and Powerchip, all other DRAM makers experienced a decline in revenues. Both Elpida and Powerchip witnessed slight increase in their market share during Q1-08.

Categorizing the DRAM industry market share by countries, Japan only increased by 0.9 percent from 13.5 percent to 14.4 percent, as Elpida's revenue increased in Q108. Taiwan's share increased by only 1.1 percent from 13.6 percent to 14.7 percent, as Powerchip gained market share. Korea sustained the same market shares -- 47.2 percent, as in Q4-07.

However, America and Germany lost share. America's share slipped from 13.6 percent to 13 percent, while Germany's share fell from 12.2 percent to 10.8 percent, respectively.

In a recent investor conference, Samsung announced it will increase its Bit Growth Rate from 70 percent to 100 percent, an indication of its desire to continue reigning as a DRAM market leader.

Now, to the really interesting developments. First, Nanya and Micron signed an agreement to create MeiYa Technology Corp., a new DRAM joint venture. One of Nanya's 200mm facility in Taiwan will be upgraded to 300mm starting this year, with the facility going online for production in 2009. Besides MeiYa, Nanya and Micron will co-develop and share future technology.

If this wasn't enough, close on the heels of the Micron-Nanya JV, Elpida Memory and Qimonda AG, signed a Memorandum of Understanding (MoU) for a technology partnership for jointly developing memory chips (DRAMs), and accelerate their roadmap to DRAM products featuring cell sizes of 4F2.

Analysts at DRAMeXchange believe that the Qimonda-Elpida alliance re-shuffles the DRAM competitive landscape. It is also a sign of Qimonda's determination to develop stacked process.

Lastly, ARM, Hynix Semiconductor Inc., LG Electronics, Samsung Electronics, Silicon Image Inc., Sony Ericsson Mobile Communications AB, and STMicroelectronics announced the formation of a working group, the Serial Port Memory Technology (SPMT), which is committed to creating an open standard for next-generation memory interface technology targeting mobile devices.

SPMT, a first-of-its-kind memory standard for DRAM, is said to enable an extended battery life, bandwidth flexibility, significantly reduced pin count, lower power demand and multiple ports by using a serial interface instead of a parallel interface commonly used in today's memory devices.

Handset vendors have joined the fray as this technology will not only extend battery life, it will allow high-performance media-rich applications as well, that are likely to be the norm on next-generation mobile phones.

Surely, these developments and the emergence of new camps promise some exciting times ahead in the memory market.