Thursday, March 15, 2012

Apical licenses iridix image processing cores to TI

LONDON, ENGLAND: Apical Ltd announced a licensing agreement with Texas Instruments Inc. (TI) in which TI will leverage Apical's iridix image processing IP cores in future products.

iridix is an advanced method of dynamic range control that enables cameras to take better pictures and displays to give better viewing experiences in varying, sometimes difficult lighting conditions. The technology is derived from research into how the human eye adapts to changing lighting environments. Sophisticated digital processing addresses each image pixel in real-time, extending beyond traditional backlight and contrast controls, to adjust the image accordingly. This process operates at a system level optimized for low power consumption.

iridix acts as a central component in high dynamic range imaging and also helps
address several imaging design challenges for converged mobile imaging devices.
Michael Tusch, CEO, Apical said, "Since we introduced the first version of iridix in 2002, it has become clear that this kind of technology is required in almost all digital imaging products, and we focus intensively both on remaining at the forefront of its evolution and on working closely with our partners to ensure that end products achieve the highest possible quality and performance standards. We are very pleased that our license agreement with TI will enable a variety of end equipment manufacturers to implement this technology into their designs."

"TI has a longstanding history of delivering advanced imaging functionality across various product portfolios," said Jeremiah Golston, fellow and chief architect of the DaVinci video processor platform, TI. "We are working with Apical and the iridix technology to build on that legacy and provide our customers' with market-leading innovations."

The iridix image processing IP cores will be integrated into TI products targeting digital imaging and display applications.

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