Monday, April 8, 2013

ST appoints WPI as regional distributor

SINGAPORE: STMicroelectronics Asia Pacific Pte Ltd has announced the appointment of World Peace Industrial (WPI) Group as a regional distributor for the Greater China & South Asia Region.

WPI is a Taiwan-based company that has been one of the most aggressively growing players, and as part of WPG Holdings, a leading distributor in Asia and among the top three distributors worldwide.

The electronics industry in Asia Pacific is continuously evolving, with local companies growing rapidly and the strengthening of product design and innovation in diverse locations across the region, particularly within Taiwan and China. This partnership of ST and WPI will provide even stronger support to the local design market.

Francois Guibert, Executive VP and president, Greater China & South Asia Region, STMicroelectronics explained, “With its network of over 30 sales offices and nearly 1,500 employees across Greater China, ASEAN and India, our partnership with WPI will greatly strengthen the reach and availability of our products and solutions to all our existing and potential customers in the region.”

ST’s product portfolio, which is one of the broadest worldwide, provides a great opportunity for smaller volume customers with the mass market to consolidate their purchases and technical relationships with a single strong supplier partner. WPI has an extensive customer base that will benefit from this new partnership.

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