Thursday, March 14, 2013

Ittiam Systems announces availability and software licensing of HEVC (H.265) video encoder and decoder

2013 NAB Show, INDIA: Ittiam Systems announced the availability of its Video Encoder and Decoder for the recently ratified next generation High Efficiency Video Coding (HEVC) standard. These software solutions have been sampled and licensed by select customers and partners across North America, Europe and Asia in the past six months.

Ittiam Systems’ HEVC Encoder is a software implementation on Intel x86 based platforms, capable of High Definition (HD) broadcast quality video encoding with up to 50 percent compression gains over H.264 based encoders. This significant improvement in compression ratio will enable Broadcasters and Over-The-Top (OTT) television service providers to realize higher capacity in transmission of HD as well as UltraHD (4Kx2K) content at lower bitrates.

Ittiam’s HEVC Encoder also targets offline content creation and transcoding or re-purposing for Cloud and Server based media services. DSP based implementations of Ittiam’s HEVC Encoder will be available later in the year.

Ittiam Systems’ HEVC Decoder software for ARM CortexTM-A9 and CortexTM-A15 based SoCs allows a wide range of existing Consumer Electronics (CE) devices such as Smartphones, Tablets, Smart TVs and Set-Top Boxes to play back High Definition (HD) HEVC content. Architected to take advantage of ARMv7 Instruction Set Architecture, NEONTM engine and multi core processors, Ittiam’s HEVC Decoder enables early deployment of the HEVC standard without the need for new or dedicated silicon.

“HEVC (H.265) represents a significant transition point in the Digital Media market. Content creators, broadcasters, OTT providers, network operators and consumers alike, will benefit from the compression and quality gains that HEVC offers,” said Shantanu Jha, VP, Media Processing Business Unit at Ittiam. “We expect the increasing demands of online media delivery to multiple screens and increasing video resolutions to rapidly drive HEVC adoption. This is evinced by the strong interest in early evaluations and licensing of Ittiam’s HEVC software solutions.”

Dr. Sriram Sethuraman, CTO, Ittiam, noted: “The compression and quality advantages of HEVC are accompanied by significantly higher computational complexity on the encoding side. We are pleased to offer software solutions for both HEVC encoding and decoding, leveraging our expertise and long experience with video compression algorithms, processor architectures, and video software optimization techniques. We continue to track further developments and newer profiles of the HEVC standard and will also be offering additional optimizations, such as OpenCL based GPU acceleration, as part of our HEVC roadmap.”

Ittiam’s HEVC software solutions were publicly demonstrated at CES 2013 and MWC 2013. Demonstrations will also be available at NAB 2013.

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