Thursday, March 21, 2013

Ittiam announces media cloud foray

INDIA: Ittiam Systems, a leader in video technologies and multimedia systems, announced its foray into cloud media processing, in connecting the content creator and the consumer via the ubiquitous Internet.

With content becoming the primary focus of emerging workflows, Ittiam is pleased to announce a focused investment to address that market. The company’s new division, Ittiam Media Labs, will develop and deliver end-to-end workflows that enable Media Enterprises to leverage the power of the Cloud on top of the video processing expertise that Ittiam is renowned for, over the years.

Ittiam Media Labs will focus on Quality of Experience, with technology differentiation coming out of HEVC (High Efficiency Video Coding also known as H.265) processing, among the first companies to offer that technology on the Cloud. It will cater to a genre of customers:

a) niche content owner looking to monetize the content better,
b) enterprise looking to leverage the power of the Cloud to trade-off between capital and operating investments,
c) Online Video services provider focused on seamless consumer experiences and d) Telco looking to improve efficiencies in the network to provide a tangible value that comes out of a compelling workflow.

“Media in the Cloud is a natural next step for Ittiam, where we have always been focused on disruptive innovations in the media processing technologies,” said Srini Rajam, chairman and CEO of Ittiam Systems.

“We expect online video solution providers to place a premium on the efficiency of multi-format distributions, a cornerstone of online delivery to multiple screens of Internet-connected, smart devices. This is backed by the strong interest we are seeing from online video platforms and content consumption platforms looking to differentiate and move up the value chain.“

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