Wednesday, January 25, 2012

MEMS Industry Group launches MEMS Executive Congress Europe

PITTSBURGH, USA: MEMS Industry Group (MIG) will host its first MEMS Executive Congress Europe, March 20, 2012 in Zurich, Switzerland. This European edition of MIG’s highly successful executive event features an opening presentation by MIG MD, Karen Lightman, keynotes by Audi AG and STMicroelectronics, and panels on innovative uses of micro-electromechanical systems (MEMS) in both established and emerging markets.

“MEMS is a global industry, and the European region is a powerhouse in automotive systems, industrial automation and energy creation/conservation, and mobile communications. European companies and organizations are also applying MEMS to biomedical applications in ways that will truly improve our quality of life,” said Karen Lightman, MD, MEMS Industry Group. “Attendees of MEMS Executive Congress Europe will gain real-world insight into product enhancements now made possible through the intelligence and versatility of MEMS.”

Congress keynotes
Carmelo Papa, senior executive VP and GM, Industrial & Multisegment Sector, STMicroelectronics: With his experience in recognizing its potential and supporting the business with appropriate resources, Papa will discuss why MEMS has seen explosive growth over the past half-decade, how ST has contributed to that growth with its recognition of the consumerization wave, and why the potential for future growth is limited only by imagination.

Papa will highlight several future MEMS opportunities and will challenge the audience to think beyond the usual to innovate using MEMS.

Markus Buhlmann, head of unit, Chassis Electronics, Vehicle Dynamics/Software, Audi AG:Buhlmann will describe how MEMS is enabling a new level of automotive safety, comfort and functionality, presenting Audi’s central inertial sensors’ integration platform, “Sensory Array Audi” (SARA) — which makes sensor data available for the most varied vehicle functions on a cross-system basis.

Buhlmann will also address the collaboration among MEMS suppliers, Tier 1 suppliers and automotive manufacturers as well his vision of the car of the future.

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