Friday, January 27, 2012

AMD upbeat on FirePro professional graphics

NEW DELHI, INDIA: AMD announced its strategic alliance with TAG (Technology And Gadgets), a fast growing national distributor, for the distribution of its entire portfolio of AMD professional graphics including its newest generation of AMD FirePro professional graphics in India.

Through this arrangement with TAG, one of the largest distributors of technology products and accessories, with branches in Ahmedabad, Bangalore, Chennai, Delhi, Hyderabad, Pune and Mumbai, AMD aims to expand its presence in India and explore newer market segments for its professional graphic cards business.

With the explosion in multimedia and the growing importance of visual computing, the Graphics Processor Unit (GPU) and its massively parallel computing architecture is increasingly being leveraged by applications to manage and manipulate data. This is leading to the rapid adoption of latest technologies in the world of graphics not just in the field of entertainment, but other areas like education, retail, mission critical applications and other professional purposes – thereby representing huge business opportunity for AMD FireProTM professional graphics.

“AMD FirePro is one of the fastest growing lines of professional graphic cards," said Ed Caracappa - director of Global Sales, Professional Graphics, AMD. “From generation to generation of graphics performance, this success stems from our unwavering focus on the needs of the professional, where we offer a complete range of professional graphics solutions. We're pleased with the new relationship between AMD and TAG, as it enhances our route to market and gives us the leverage to expand our customer base in India, by adding to our existing base of consumers and entering new geographic segments where TAG has a strong foothold.”

“In the business for a little over 4 years, we take pride over our penetration in nationwide distribution that makes us one of the few specialized value added Video Graphics Array (VGA) distribution houses in India that caters to both consumers and professional segments of the VGA arena. AMD professional graphics cards here represent a high-growth, high-margin sales and service opportunity for our channel partners and growing IT components business, we therefore value our new-found relationship with AMD.” said Vikas Gupta, director, TAG (Technology And Gadget).

“This alliance adds to our business expertise and network and thereby gives us the ability to set new and competitive price barriers for our wide range of offerings that span over 100 products for both desktops and laptops.”

TAG and AMD share the philosophy to bring innovative solutions to market that provide an easier and more profitable way for channel partners and OEMs to deploy and manage business and therefore foresee this relationship as a key milestone in the expansion of professional graphics business in India.

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