Thursday, May 19, 2011

Broadcom accelerates emerging market transformation to HDTV

IRVINE, USA: As the momentum to deploy HDTV programming intensifies throughout the world, Broadcom Corp. announced its next-generation 40nm high definition (HD) satellite set-top box (STB) system-on-a-chip (SoC) solution.

Broadcom's new technology enables low cost HDTV and interactive services to emerging markets such as BRICA (Brazil, Russia, India, China, Africa). The new Broadcom BCM7358 HD satellite STB SoC reduces design complexity, size and overall system cost to accelerate deployment of HD satellite STBs throughout the BRICA markets.

Emerging BRICA markets are all transitioning to HD broadcasting driven by operators that include Sky Brazil (offers 25 HD channels), Russia's NTV Plus (offers 8 HD channels) and Dish TV India (offers 35 HD channels). The percentage of satellite STBs shipping that support HD in Brazil, Russia and India will grow from 13 percent in 2010 to 57 percent in 2016, according to ABI Research.

Broadcom's new BCM7358 single-channel 1080p HD advanced video coding (AVC) satellite receiver chip features a high performance CPU and graphics engine, DLNA (Digital Living Network Alliance) connectivity support and advanced security functionality. The BCM7358 is now sampling to set-top box manufacturers.

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