Tuesday, January 10, 2012

TI forges ahead in augmented reality on its OMAP platform

LAS VEGAS, USA: Reiterating its commitment to fuel best-in-class user experiences, Texas Instruments Inc. (TI) underscored strategic relationships with metaio and Total Immersion, aimed at bringing augmented reality (AR) capabilities to life on TI's market-leading OMAP processors.

Both companies are providing AR software development kits (SDK), optimized to work on TI's OMAP processors, which now makes it easier than ever to implement next-generation, immersive AR applications. This time, the collaborative efforts place the smart-multicore OMAP processors at the heart of award-winning AR advancements, and bring breakthrough AR design capabilities to a broader range of OEMs and developers.

"Our strategic partnerships with metaio and Total Immersion enable their AR SDKs to leverage the on-chip dedicated camera sub-system and hardware-accelerated computer vision libraries unique to the OMAP platform's smart multicore architecture," said Fred Cohen, director, OMAP user experience team, TI.

"These innovators are at the forefront of their industry. In addition to differentiated technical capabilities, our work with metaio and Total Immersion introduces an unprecedented set of tools and access as well as professional support from each company, empowering developers to bring a new era of AR-based eCommerce applications to life."

The OMAP-processor-optimized metaio Mobile SDK includes patented gravity awareness visual tracking technology for 2D and 3D objects, which ensure more natural, intuitive and realistic AR experiences. Total Immersion's D'Fusion AR platform, leverages the OMAP platform's processing speed for lightning-fast image recognition, rendering capability and extraordinary tracking abilities.

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