Arasan Chip Systems appoints VP of worldwide marketing

SAN JOSE, USA: Arasan Chip Systems Inc., a leading provider of Total Semiconductor IP Solutions, announced the appointment of Andrew Haines as VP of Worldwide Marketing. Haines has over 30 years experience in marketing high-technology semiconductor, semiconductor IP and electronic design automation products.

"We are excited to have Andrew accept the position of Vice President of Worldwide Marketing at Arasan." said VP of Sales, Ron Mabry. "He has a proven history of success in the semiconductor and EDA industries, and I am confident that he will make a significant impact in our continuing worldwide efforts of Arasan Chip Systems."

Haines will be responsible for the direction and management of all worldwide marketing. He will also manage the positioning of the company's portfolio of mobile storage, mobile connectivity, and Total IP Solutions.

Haines said: "I welcome the opportunity to join a market-leading company during a phase of aggressive sales channel expansion, coupled with strong growth in Asian markets, and rapid adoption of the MIPI mobile connectivity standards. The company's impressive leadership position in MIPI IP and Mobile Storage IP including SD, SDIO, eMMC, ONFI and UFS enable it to take advantage of the rapid growth in these markets."