MUMBAI: AdvanIDe, a leading silicon distributor of components for RFID transponders, chip cards and RFID readers and terminals, today announced that the company’s regional office in Mumbai, India, has received two awards from NXP Semiconductors in recognition of outstanding performance during 2010. It is the seventh year that AdvanIDe has received NXP supplier recognition.
AdvanIDe was presented with two awards at NXP Semiconductors’ Distribution Management Conference South Asia Pacific, including top honors for demand creation achievement in NXP’s new Best FAE category, which was introduced this year. The company also received an additional Special Recognition award for its business contributions to NXP during 2010.
“AdvanIDe has won well-deserved recognition for its hard work during 2010,” said Ajesh Kapoor, director of the Identification Busines, global sales and marketing, with NXP Semiconductors in India.
“NXP’s Identification Business requires a very different approach as compared to other semiconductor markets, and India is a complex business environment. AdvanIDe has made significant contributions to NXP’s overall business in this region, helping us to significantly enhance NXP identification business in India during 2010 and achieve a leadership position in India Identification Market Segment. AdvanIDe has worked tirelessly to exceed all customer expectations, and we look forward to continuing our success together during 2011 and beyond.”
“We are pleased and honored to receive these awards from NXP Semiconductors,” said Holger Roessner, MD at AdvanIDe. “We have made significant contributions to NXP’s overall business in India during 2010, including helping to win key strategic projects in e-government and automatic fare collection applications. Our goal during 2011 is to continue to drive business growth for NXP and AdvanIDe by excelling in all areas, from sales coverage and demand creation to customer service and support.”