4th ESC India addresses critical issues in embedded space

BANGALORE, INDIA: The 4th Annual Embedded Systems Conference (ESC) India was inaugurated by Ashok Kumar Manoli, Principal Secretary IT, Biotechnology, S & T, Karnataka. The event is organized by UBM India and EE Times Group, a UBM company. The conference, starting today will run till July 23, 2010 at the NIMHANS Convention Centre, Bangalore.

Inaugurating the conference, Ashok Kumar Manoli said: “It gives me great pleasure to be associated with the fourth edition of the ESC Conference. There has been much progress in the state in the semiconductor industry in the last few years. We are proud of the fact that 80 percent of the complete chip design from the country comes from Karnataka. ESC will definitely pave the way for more business opportunities and this is the reflection of the strength of this conference.”

The highlight of the event was the CXO Panel discussion on “India Design Houses: More of the same?” aimed at Senior Management and Engineers from Embedded industry. The participants in the panel discussion included M.A. Mohamed Saliya, Co-Founder, iWave Systems Technologies Pvt Ltd, Shailesh Thakurdesai, Business Development Manager, Microcontrollers, Texas Instruments India, and Sudhir Sathiyamoorthy, AGM, Business Development, Technology Practice, Infotech Enterprises.

The discussion revolved around the nature and future of Indian design, how enterprises can move up the design value chain, the untapped areas of design that we can focus on and expectations that MNC companies have from Indian partners to help them tap into new markets and market segments.

Ganesh Moorthy, Chief Operating Officer, Microchip Technology Inc., addressing the keynote session said, “Microchip Technology is pleased to take part in this year’s ESC Conference and expo again, showcasing and speaking about the latest technology and products in smart energy digital power, USB connectivity, low power PIC MCUs and integrated human interface solutions.”

Texas Instruments also showcased its broad embedded portfolio at the ESC Conference. The demos on display included 3-phase panel meter with MSP430F5418, solar charger with MSP430F2132, cap sense with MSP430F2132, LED Lighting with MSP430F2132, renewable energy kit with Piccolo, Ethernet eval kit with Stellaris 8962, USB eval kit with Stellaris 3748, BLDC motor kit with Stellaris ARM MCUs and more

The partners for the 4th Annual ESC India include Actel, Altera, Altium, American Mega Trend, Dexcel Electronics Design, Farnell, Green Hills Software, IBM, Intel, Klocwork, LDRA, Microchip Technology, National Instruments, PCB Power, Sankhya Technologies, Serena Software, STMicroelectronics, Tektronix, Texas Instruments, Vector Informatik and Xilinx.