DUBLIN, IRELAND: Research and Markets has announced the addition of WinterGreen Research Inc.'s new report "Programmable Logic ICs Market Shares and Forecasts, Worldwide, 2010 to 2016" to its offering.
Programmable logic vendors are able to address an increasing number of ASIC and ASSP opportunities. As ASICs and ASSPs are displaced by FPGAs a significant market opportunity opens.
Competitive factors in the logic IC industry include product pricing, time-to-market product performance, reliability, quality, power consumption and density, and field upgradability. Portable electronics are experiencing rapid growth. Segments include consumer, medical, industrial, and military.
Programmable logic IC markets are driven by the benefits of added convenience and increased productivity. Portable electronic design is becoming more challenging as product revisions require more advanced feature function packages. Improved performance is needed to achieve competitive advantage.
Programmable logic ICs decrease power consumption. Demand for longer battery life is increasing. Demands for improvements in the portable electronics markets include need for low active and static power consumption, small footprint packages, design security, higher integration, and live at power-up. The principal competitive factors in the PLD market include demand for broadband applications and broadband enabled devices. :
Altera Stratix IV family has been the fastest ramping FPGA product in the history of the PLD industry. Customer familiarity with existing vendors and entrenched products are compelling market forces. Vendors position to compete favorably with respect to these factors. Proprietary device architecture and installed base of software development systems provides competitive advantage. Due to unique architectural innovation and advanced technologies, product families provide varying degrees of competitive advantage.
Market leaders provide greater functionality and lower power consumption at a lower price for any given density compared to the predecessor products. Newer product features such as multi-gigabit transceivers and programmable power technology have enhanced our design win rate relative to other PLD vendors.
New product families are positioned to compete favorably against ASICs and ASSPs. Programmable logic ICs are positioned to compete against other types of chips such as microcontrollers, microprocessors, and digital signal processors.