Thursday, September 23, 2010

Future Electronics, ADD Semiconductor sign EMEA and AsiaPac distribution agreement

ZARAGOZA, SPAIN, LONDON, UK, & VIENNA, AUSTRIA: Future Electronics and ADD Semiconductor, the high-performance powerline communication (PLC) IC company for smart metering, lighting, and home/building automation applications have signed an agreement for distribution of ADD Semiconductor’s powerline communication SoCs in EMEA and AsiaPac.

ADD Semiconductor turns the existing low voltage electric grid into a reliable and easy-to-use transmission medium. The company specializes in the design of system-on-chip solutions for narrow band communications using the low voltage electric grid.

Powerline communications are applicable in multiple fields such as residential automation, control systems, tertiary buildings, telemetering, lighting, security and protection, white line, machine-to-machine (M2M) applications.

“We are pleased to be working with Future Electronics. The company’s strong application engineering, marketing, integration capabilities and supply chain management will provide ADD with the opportunity to offer the highest level of service to customers across the supported EMEA and AsiaPac territories,” said Guillaume d'Eyssautier, CEO at ADD Semiconductor.

“We are delighted to be representing ADD Semiconductor as it expands globally. ADD Semiconductor offers PRIME compliant OFDM powerline communication SOCs that many of our customers are looking for,” explained Richard Ankcorn, Strategic Business Manager for Future Energy Solutions, a division of Future Electronics. “Additional focus on the energy segment from the Future Energy Solutions group will further enhance ADD Semiconductor’s reach within the given target markets.”

The ADD Semiconductor powerline communications design solution combines an inexpensive 8-bit microcontroller with MAC circuitry and a high performance digital PLC modem in an SoC, supported by software libraries, reference designs, and development tools, and for those customers implementing the PRIME architecture, an upper layer stack.

Equipment from ADD has successfully passed the certification process defined by the PRIME Alliance Certification Task Group, and its products are now certified as entirely compliant with PRIME specifications. ADD is the first silicon technology vendor to achieve this certification.

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