Arasan Chip Systems appoints JBP as Japan representative

SAN JOSE, USA: Arasan Chip Systems Inc. announced the appointment of JBP Ltd., Japan, as its representative in Japan. Arasan continues to enjoy broad market acceptance of its Total IP Solutions product offering and is strengthening its presence in the Japanese market with the addition of JBP as its sole representative.

Arasan will also be showcasing its IP portfolio and Total IP Solutions at the annual Electronic Design and Solution (EDS) Fair, January 28-29, Japan. EDS Fair is a premier gathering of VLSI technologists and solution providers in Japan.

Japan continues to be at the fore-front of designing cutting-edge consumer electronics and has an established semiconductor ecosystem consisting of system design, IDMs, and fabless companies.

Arasan provides crucial Bus Interface IP, which enables designers to integrate new standards with minimal risk and reduce time to market. Its IP offering include RTL cores, Analog & Mixed Signal IP, Verification IP, portable Software stacks, Hardware development kits and Protocol testers and analyzers.

"We are pleased to have Shinobu-san at JBP representing Arasan in Japan," said Rich Timpa, Executive Vice-President at Arasan. "JBP is one of the largest independent semiconductor IP representatives and has nurtured deep relationships with the design community in Japan. The level of design activity in Japan continues unabated and Arasan stands by its commitment in providing the highest quality IP solutions to these discerning customers. JBP will be instrumental in assisting us to serve Japanese design companies, as we continue to expand our world-wide sales coverage."

"Arasan's broad IP portfolio and Total IP Solutions approach to semiconductor IP provides significant value to SoC design teams in Japan," said Shinobu Akahori, CEO of JBP Ltd. "Arasan's MIPI, SD/SDIO, Superspeed USB and other connectivity IP are well suited for Japanese design companies that want to leverage standard interfaces while focusing their resources on creating product differentiating features."