Cash in on technology recovery at iSuppli’s European briefing

EL SEGUNDO, USA: The great downturn of 2009 was unique in the history of the technology industry. Because of this, the great rebound of 2010 is expected to be exceptional as well, with the next 12 months bringing conditions never before seen in the electronics supply chain.

To help the industry capitalize on the expected market recovery, iSuppli Corp. in April is hosting in Berlin a special three-day briefing, entitled: What's Next in the Renewed Economy—Impacts on the Electronics Value Chain.

“The downturn has a very different dynamic than anything that the electronics industry has seen before,” said Derek Lidow, chief executive officer of iSuppli. “Previous downturns were caused by too much capacity. This one was caused by a steep and sudden drop in demand. We’ve never had a demand-less downturn in electronics.
Even as conditions improve, the market remains in uncharted territory.”

The global macroeconomic recession of 2009 will continue to have dramatic implications for the electronics value chain in 2010. With revenues falling by as much as 50 percent in some electronics sectors and with entire markets undergoing fundamental changes, the renewed economy of 2010 and beyond requires all participants in the electronics value chain to review and adjust their business strategies.

iSuppli’s European briefing
The briefing will feature presentations from top iSuppli experts, as well as invited industry speakers from STMicroelectronics, Robert Bosch, Vodafone, BMW, Google, Infineon, Nokia, Samsung and other leading technology companies.
iSuppli analysts speaking at the briefing will include:

* Dale Ford, senior vice president, market intelligence services
* Jagdish Rebello, senior director and principal analyst, communications/LEDs/India
* Richard Robinson, principal analyst, automotive electronics
* Francis Sideco, principal analyst, wireless communications
* Steve Mather, principal analyst, wireless communications
* Richard Dixon, senior analyst, microelectromechanical systems
* Phil Magney, vice president, automotive

Featured sessions include:
* Semiconductor Synergies in the Renewed Economy
* Mobile Handsets = Ubiquitous Connectivity
* Displaying Growth for the Wireless and Automotive Markets
* The Taming of the Wild Wireless Semiconductor Market
* The New Human Interfaces – Touch Screens, OLED Displays, and Haptics
* Automotive Realities in the Renewed Economy
* Connectivity and Business Models in the Renewed Economy
* Making a Connection With the Digitally Connected Home
* Will the Automotive Semiconductor Market Ever Fully Recover from the 2009 Crash?
* Digital Content and Digital Connections

Day one of the briefing will focus on the semiconductor market, specifically the winners and losers in a renewed economy, those most aptly positioned in 2010 for the wireless market, the automotive IC market, MEMS technology and much more.

Day two will cover hardware devices, content, human machine interface, and connectivity—perfect for MNOs and infrastructure companies looking to keep up to date on what will pique the interest of consumers in 2010, as well as for companies interested in how information will be displayed on and interact with the latest platforms, including the automobile.

Day three will focus on the future and at what end point information reaches consumption. Sessions for this day will examine the battle for bandwidth; how e-book, netbooks and other applications are changing the way electronics companies do business; and where growth opportunities are to be found for the Googles and Yahoos of the world and for other portals, versus those for content companies such as Sony and Disney.

Prices for the European Briefing Series are as follows: 995 euros for the whole event; or 595 euros for the first day and a half, or for the second day and a half. Also, those registering for the event before February 25 can save 100 euros off their registration. Press registration is free.

Source: iSuppli