Wednesday, September 10, 2014

Personal computing units rising despite drop in desktops, notebooks

USA: With touch-screen tablet computers dominating growth across the entire personal computing market, total shipments of personal computing systems (desktops, notebooks, tablets, and Internet/cloud units) are forecast to rise 12 percent in 2014 to 585 million units compared to 521 million in 2013.  A 9 percent increase to 639 million computers is forecast for 2015.

Standard PC shipments (desktops and notebooks) plunged 9 percent in 2013 from an all-time high of 345 million in 2012. The market for standard PCs continues to be sluggish in 2014, causing IC Insights to forecast a 5 percent decline for these systems to 298 million this year.  A small increase of 1 percent to 302 million systems is now forecast for 2015.
IC Insights expects tablet shipments to grow 39 percent in 2014 to 281 million units, followed by a 16 percent increase in 2015 to 327 million. Shipments of Internet/cloud-computing “thin-client” units are also forecast to grow—increasing 22 percent in 2014 to about 6 million units worldwide followed by a 56 percent increase to nearly 10 million in 2015.

Between 2012 and 2017, total personal computing systems shipments are now projected to rise by a compound annual growth rate (CAGR) of 9.4 percent, reaching 731 million units in the final year of IC Insights’ forecast. Excluding tablets and thin-client cloud-computing systems, shipments of standard PCs (desktops and notebooks) are expected to decline by a CAGR of -2.7 percent over the five-year period.

Clearly personal computing has forever changed with growth of tablets and other new platforms now superseding standard keyboard-based PCs. Tablets and Internet/cloud-computing platforms are not only making up for declines in PC unit sales but also maintaining historical growth patterns in personal computing systems during changing economic cycles.

Despite valid concerns about tablet unit sales slowing due to the emergence of large-screen smartphones and owners waiting longer to replace their tablets with new ones, IC Insights continues to expect tablet shipments to increase by a CAGR of 28.8 percent in between 2012 and 2017.

When measured in sales, the overall market growth of personal computing systems is expected to be much slower than unit shipments due to steady declines in average selling prices for standard PCs and cheaper “mini-tablets” with screen sizes between 7-9 inches compared to larger tablets with displays measuring 9-12 inches.

In terms of revenue, IC Insights is now forecasting total personal computing systems sales (standard PCs, tablets, and Internet-centric/cloud-computing units) to grow 5 percent in 2014 to $295 billion. Between 2012 and 2017, the total personal computing market is projected to rise by a CAGR of 3.4 percent with worldwide revenues reaching $327 billion in the final year of the forecast.

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