ON Semiconductor establishes automotive solutions engineering center (SEC) in China

SHANGHAI, CHINA: ON Semiconductor, a premier supplier of high performance, energy efficient silicon solutions for green electronics, has announced the expansion of its worldwide network of Solutions Engineering Centers (SEC) with the opening of a new SEC facility in China.

Located within the company’s existing Shanghai campus, the new SEC will drive new automotive product initiatives and expand the company's local service capabilities by providing on-site technical expertise.

The China SEC will focus on the development of advanced energy efficient solutions for a variety of automotive applications including body, HVAC, powertrain, safety, infotainment and LED lighting. It will provide development platforms and local product support to better service customers who design and manufacture electronic automotive sub-systems in the Asia-Pacific region.

The facility will be staffed and equipped with all of the resources necessary for regional automotive electronics manufacturers to tap into the vast power management experience ON Semiconductor has available.

“We expect automotive electronics industry growth in China to easily exceed 20 percent annually for the next five years,” said Andy Williams, ON Semiconductor senior vice president and general manager of the company’s worldwide Automotive and Power Group (APG).

“Establishing an automotive-focused SEC in Shanghai further demonstrates ON Semiconductor's commitment to business in China and to strengthening relationships with key automotive customers throughout Asia Pacific.

"Like all seven of ON Semiconductor’s Solution Engineering Centers, the new Shanghai facility is a direct investment in our customers' future and the success of their next-generation product lines. By situating technical experts closer to our customers, we are able to more effectively and efficiently translate their problems into solutions and combine our expertise with theirs to solve platform problems together.”

The Automotive SEC in Shanghai will look for opportunities to source additional ON Semiconductor components in modules where it already supplies core components. During the next 12 to 18 months, the company plans to rapidly expand the technical engineering staff at its Shanghai SEC.

David Chow, ON Semiconductor vice president of Sales for Asia Pacific, said: “China is the world’s largest car market, which has stimulated rapid development of its automotive electronics industry. As indigenous manufacturers have a strong demand for world-leading expertise and localized products and service, our SEC in China is well positioned to ride on this wave to expand our automotive solutions coverage in Asia Pacific. The Shanghai-based SEC will work with our regional and global automotive application and system experts to offer our automotive customers in Asia Pacific efficient power solutions that drive new products and revenues.”

ON Semiconductor’s automotive solutions target overall energy efficiency, such as fuel efficiency and CO2 reduction, safety critical systems such as steering and parking assistance, and highly advanced body electronics systems such as adaptive front lighting.

The company’s automotive product offerings include sensor interface circuits, in-vehicle networking transceivers, power management circuits, and mixed-signal application specific integrated circuits (ASIPs).