Lexar launches DRAM upgrades for mobile devices and desktop computers

FREMONT, USA: Lexar Media, a leading global provider of memory products for digital media, is rolling out DRAM upgrades through traditional and online retail channels.

The Lexar Netbook/Notebook Performance Upgrade, Notebook Performance Upgrade, and Desktop Performance Upgrade DRAM solutions are an attractive option for retailers looking to offer consumers an easy-to-install and affordable way to increase the performance of popular netbook, notebook, and desktop computers.

Available in densities from 512MB modules to 6GB kits, the Lexar-branded DRAM upgrades boost the speeds of multimedia and software applications, while also allowing for faster multitasking and Web browsing in multiple windows.

"With many consumers looking to increase the performance of their existing computing devices rather than replacing them, retailers need to offer solutions that enable their customers to extend the life of their devices," said Terrence Groth, worldwide system product group manager, Lexar Media.

"In fact, according to a recent study by Parks Associates, 64 percent of consumers who experienced slow computer performance have considered improving the performance of their laptop or netbook computers, so we're providing retailers with upgrades end-users can install themselves with the Lexar DRAM solutions."

While desktop and traditional notebook computers remain a reliable computing option for many customers, sales of smaller netbooks are rapidly rising, due to their appeal as a popular secondary computer for business travelers, a low-cost first computer for families, and the primary computer for consumers in emerging markets.

Parks Associates found that 37 percent of new laptop and netbook customers consider DRAM density to be a very important feature, and with the popularity of these devices steadily increasing, Lexar is providing retailers with performance upgrades to improve their customers' overall user experience.

The Lexar Notebook Performance Upgrade supports DDR (double data rate), DDR2, and DDR3 platforms for all major operating systems, and is available in densities ranging from 512MB modules to 4GB kits. The Lexar Netbook/Notebook Performance Upgrade is compatible with computers that support 200pin 1GB and 2GB DDR2 memory modules.

The Lexar Desktop Performance Upgrade is designed for SDRAM, DDR, DDR2, and DDR3 platforms for all major operating systems, and comes in densities from 512MB modules to 6GB kits.

Lexar Media is offering retailers a DRAM selector tool to help sales representatives match DRAM upgrades with consumers' computing devices in-store, based on the products individual retailers wish to emphasize. The selector tool is customizable to meet the needs of individual retailers, and includes easy-to-use drop-down menus to find the appropriate, compatible Lexar-branded DRAM upgrades for dozens of different computer brands.

The Lexar-branded DRAM upgrades are also supported by new consumer-friendly sales collateral, messaging, and packaging and are now shipping to leading retail outlets, including Best Buy and Amazon.com.

Lexar DRAM upgrades include a limited lifetime warranty.