Thursday, November 10, 2011

Dongbu HiTek continues to penetrate growing Chinese semiconductor market

SEOUL, SOUTH KOREA: Dongbu HiTek announced that it has begun volume production of power management ICs (PMICs) for Leaderchip Technology Co. Ltd, a fabless venture based in Xi’an, China. Fully leveraging the attributes of Dongbu HiTek’s low-voltage BCDMOS process (BD180LV) at the 0.18um node, the new PMICs specify outstanding reliability characteristics while operating over a broad 7V-to-30V range.

“As we continue to expand our support of semiconductor development in China, we are pleased that companies such as Leaderchip Technology are choosing our specialized processing to implement their analog-intensive devices,” said Jae Song, Dongbu HiTek SVP of sales and marketing. He noted that Leaderchip’s new PMICs will be targeting mobile internet device (MID) and GPS applications.

According to Dr. Song, the BD180LV process raised the performance bar for advanced BCDMOS processes by specifying the industry’s lowest specific on-resistance (Rsp). “Our BD180LV process surpasses all foundry offerings and even challenges the very best that IDMs can deliver in terms of Rsp, breakdown voltage and reliability.”

Looking forward, Dongbu HiTek expects to carry on its partnership with Leaderchip Technology. “We believe that Leadership technologists will find our specialized Analog CMOS process (AN180) at the 0.18um node ideal for implementing their converters for set top box, networking, adapter and automotive audio applications,” added Song.

Since opening customer service/sales offices in Shanghai and Shenzhen early this year, Dongbu HiTek has steadily expanded its base of customers in the burgeoning Chinese semiconductor market. The Korean company anticipates deepening its Chinese market penetration by offering the broadest choice of PMIC processing technologies, including a high-voltage 700V process that will soon be added to its specialized portfolio.

According to iSuppli, the worldwide PMIC market is forecast to exceed $43 billion in 2015, posting a 7.2 percent CAGR over the prior five years. The PMIC market in China is likely to approach $15 billion in 2015, posting a 9.7 percent CAGR over the same five years as it commands about one-third of the worldwide total.

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