DALLAS, USA: Texas Instruments Inc. (TI) announced a new "Tool Swap" program to give developers a chance to get rid of underperforming microcontroller (MCU) tools from competitors and make the switch to TI's leading solutions.
The program is sponsored by Digi-Key Corporation and will take place on May 3-5 at the Embedded Systems Conference (ESC), Silicon Valley in San Jose, Calif. Each day of the program, the first 100 developers to bring a used competitive kit to the TI booth can exchange their old hardware for an MSP430 eZ430-Chronos watch, Stellaris Cortex-M3 EVALBOT robotic evaluation board or C2000 Piccolo controlSTICK.
From ultra-low-power MSP430 MCUs, to Stellaris Cortex-M MCUs, to real-time control C2000 MCUs, TI offers the broadest range of microcontroller solutions in the industry. Beyond differentiated silicon, TI is committed to delivering robust software and tool platforms that are unmatched by any other semiconductor provider.
TI's experimenter, developer and application specific kits are designed to address every design stage – from device exploration, to prototype and production. Each TI MCU tool includes all of the hardware and software necessary to get started in 10 minutes or less.
Attendees will have the option to switch out their competitive MCU hardware tool for one of these superior TI solutions (while supplies last).