Adobe and Intel unveil developer service for distributing and monetizing AIR apps

IDF 2010, SAN FRANCISCO, USA: Adobe Systems Inc. and Intel Corp. announced plans to enable developers to distribute and monetize Adobe AIR applications and games via Intel AppUpSM center storefronts, the first non-Adobe app store supported by Melrose.

Using Adobe’s new application distribution platform beta, code-named “Melrose,” developers and publishers can sell and distribute AIR applications to potentially millions of users while monitoring sales and downloads. Available today, the beta of Melrose provides a portal for developers and publishers to distribute their applications through multiple distribution channels.

Better service to individual consumers with Melrose and AppUp
The Intel AppUp center was released as a public beta in January 2010. AppUp currently targets netbooks and consumer laptops, with plans to extend AppUp support to additional devices. The combination of Melrose and AppUp means developers can better serve individual consumers across multiple devices.

With Melrose, developers can incorporate licensing capabilities directly into their applications through a free software development kit (SDK). This SDK enables payment as well as usage data to help developers measure their success. Using Melrose, developers can publish applications and choose target stores, set pricing and view store analytics. More information about Adobe’s Melrose licensing SDK and portal can be found on Adobe Labs. Melrose is expected to ship in Q4 2010.

Building and managing relationships with consumers and AppUp center stores with IADP
The Intel AppUp Developer Program (IADP) was launched at the Intel Developer Forum (IDF) in 2009 and gives developers and ISVs the tools, SDKs, and community they need to deliver great applications via AppUp stores directly to consumers.

With IADP, Intel is focusing on developers, and not just their applications, helping developers and publishers build and manage relationships with consumers and AppUp center stores.

Using an integrated and ubiquitous platform for creating applications, content, and video that run across devices
Adobe AIR enables developers to use HTML, JavaScript, Adobe Flash Platform tools and ActionScript to build web applications that run as standalone client applications without the constraints of a browser.

AIR is a key component of the Adobe Flash Platform, the leading design and development platform for creating expressive applications, content, and video that run consistently across operating systems and devices and reach more than 98 percent of Internet-enabled desktops and a growing number of devices.