Non-industrial market consumes around 9 billion motors annually

AUSTIN, USA: In the first study of its kind, IMS Research has calculated that global motor demand in the non-industrial market comprised over 8.7 billion units in 2009; it is forecast to grow to nearly 11.5 billion units by 2013.

The non-industrial market is dominated by DC brush, DC brushless and DC stepper motor types, which collectively account for over 85 percent of the market. This market segment represents demand for goods that are linked to direct consumer consumption. Examples of some of the larger motor consuming market segments are automotive & transport, computer & peripherals and consumer electronics.

In addition, to quantifying motor demand, the study also provides estimates for types of motor control employed, from basic on-off to high-end core-based. Further, semiconductor BOMs were generated for the different motor control techniques leading to the production of demand estimates for key power and processor-based semiconductors found in this market.

Overall, it is estimated that the market for power and processor-based semiconductors used in non-industrial motor control was estimated to be worth $17.5 billion in 2009. This report excludes many additional component types, such as passive devices, optocomponents and analog ICs. As such the total value of this semiconductor market could be as much as $30 billion.

Adrian Lloyd, executive VP and a co-author of the report, commented: “Most people don’t realize the scale of motor quantities that are consumed annually by simple consumer electronic devices. To be honest, we were astounded once we had completed our analysis. The study results also highlight how different the motor technology mix in this market is from the industrial one.”

A companion report examining the industrial market, and collectively providing a complete picture of all global motor shipments, is also available from IMS Research.