Friday, December 28, 2012

Sigma Designs integrates Microsoft smooth streaming client technology

USA: Sigma Designs announced that Microsoft's Smooth Streaming client technology has been integrated into Sigma's state-of-the-art multimedia chipset solutions to deliver seamless High Definition 1080p media content.

Sigma is making Microsoft's Smooth Streaming support available through their SDK 4.0 to run on their SMP8670, SMP8672 and SMP8674 chipsets. With Microsoft's Smooth Streaming technology, Sigma's highly integrated multimedia chipsets will seamlessly provide high-quality viewing experiences for streaming video content.

"Simply put, consumers are now viewing more on-line video than ever and they demand high-definition and seamless streaming. At Sigma, we are continuing to deliver a full range of multimedia and connected living solutions to enhance consumers' viewing experience," said Mustafa Ozgen, Sigma Design's VP and GM of the Home Multimedia business unit. "Our customers need adaptive rate streaming technology, such as Microsoft Smooth Streaming, to ensure that they provide reliable seamless high-definition quality video streams to their end users."

Microsoft's Smooth Streaming adaptive media is a technique that changes video resolution according to the user's bandwidth and fragments content information while upholding HD resolution. OTT providers can use IIS Media Services or Windows Azure Media Services to deliver their content to Sigma's clients, giving end users the capability to watch high quality live streaming video without unpleasant artifacts. Microsoft's Smooth Streaming is available for on-demand video content and live broadcasts.

Smooth Streaming is currently available on Sigma's SMP8670, SMP8672 and SMP8674 chipsets.

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