Monday, August 29, 2011

Idea! Electronic Systems selects mixed-signal IP from S3 Group for digital TV ASIC

SAN JOSE, USA: S3 Group announced that Idea! Electronic Systems has licensed its mixed-signal IP for their digital TV ASIC. S3 Group delivered a high performance ADC from its extensive mixed-signal IP portfolio. Idea! Electronic Systems, is an engineering design-house specialized in advanced electronic design for the telecommunication industry.

Valdiney Pimenta, CEO, said: "S3 Group achieved first-time-right silicon and helped us to satisfy our customer’s demanding schedule and specifications relating to the digital TV ASIC. The high performance of the ADC means that the customer can offer a superior product that will help drive the successful development of digital TV products throughout South America. The key advantages of working with S3 Group are first-time-right silicon, best-in-class performance, on-time delivery and excellent integration support. Our partnership with S3 Group has enabled us to develop the most optimum ASIC solution for digital TV."

Dermot Barry, VP of Silicon BU at S3 Group, said: "Idea! Electronic Systems is developing innovative solutions on advanced process nodes and we are very pleased to have enabled them to get to market quickly with the Digital TV ASIC, through the rapid and successful deployment of our leading edge mixed-signal IP. We look forward to extending our working relationship further for their next ASIC developments. This is also our first IP license deal in Brazil and we believe that this will be a growth market for us in the future."

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