AMD targets youth with ‘Future is Me” campaign

INDIA: AMD India announced the launch of its “Future is Me” campaign across India. This campaign will feature a four month long contest – targeting youth – with the objective of anticipating the future in four categories: music, entertainment, digital and fashion.

With a large portion of the population in India under the age of 24, this initiative will be the platform to highlight the brilliant HD and “personal supercomputing” experiences powered by AMD technology for what are perhaps the country’s heaviest internet users.

With VISION Technology from AMD and futuristic design innovations like the groundbreaking AMD Fusion Accelerated Processing Units (APUs), AMD has always been at the forefront of making tomorrow’s technology available today. With this contest, AMD has taken an advanced step to involve the youth of today to create the future by guiding innovation through the ideas of the thinkers of tomorrow.

“We started the year with the launch of the AMD C- and E-Series APUs which was met with resounding success. The market quickly embraced the recently launched AMD A-Series APU and has already started creating excitement for new platforms currently hitting shelves. Together with our OEM partners, we are working to bring to the market the most innovative and affordable technologies, to not only help us bridge the digital divide but to also address the changing needs of consumers,” said David Kenyon, corporate vice president, Worldwide Channel Marketing, AMD.

“At AMD, we always aim to differentiate our technology and help our users “be brilliant” by giving them access to futuristic technology innovations apt for their day to day computing needs. AMD India’s “Future is Me” contest is one such enabler that envisages this very thought and makes a sincere effort to live the AMD philosophy in concert with one of its most valuable users: the youth,” said Ravi Swaminathan, managing director, AMD India.

AMD has seen a lot of exciting developments in the first half of 2011: the company has shipped more than 12 million APUs worldwide to date. AMD’s graphics and breakthrough computing technologies, including the APU, are leading the next era of vivid digital experiences for “GenY”, a major segment of AMD’s target audience. India is a high growth market and occupies a critical role in AMD’s global strategy. The youth of the country is extremely important when it comes to adoption of the company’s technology innovations and bridging the digital divide.