Gennum features new 3Gb/s cable drivers and high-density, long-reach equalizers

IBC 2011, BURLINGTON, USA: Showcasing the most comprehensive, end-to-end portfolio of SDI broadcast video solutions available from a single source, Gennum Corp. will host a series of video transport demonstrations in its booth (#9.A45) at the upcoming IBC 2011 tradeshow held in Amsterdam September 9-13th.

The company's demonstrations will feature the new GS3480 cable driver, the GS3440 long-reach adaptive equalizer (EQ) and GS3442 high-density equalizer, new CWDM Video Optical SFP solutions, its industry-leading video crosspoint family and a new reference design for bi-directional signal applications.

"As the only semiconductor provider with broadcast video at the core of its business, Gennum has a long history of providing the most innovative real-world solutions to the broadcast industry," said Bharat Tailor, director of Video Marketing for Gennum. "We are looking forward to showcasing the latest additions to our SDI solution portfolio—the industry's most comprehensive—at IBC."

Regarded as a pioneer in video technology and a market leader in broadcast semiconductor solutions, Gennum will be demonstrating the GS3480, a next generation 3Gb/s cable driver with an advanced feature set for today's most demanding real-world applications.

The GS3480 is the industry's only 3Gb/s cable driver featuring integrated output pre-emphasis, which can be used to compensate for losses associated with long cable runs common in OB-truck and large studio applications. In addition, the GS3480 and its 4 output variant, the GS3481, feature non inverted outputs which are ideal for polarity sensitive signal formats such as DVB-ASI, commonly found in the broadcast environment.

With its non-inverted outputs, the GS3480 minimizes the need for additional down stream hardware, reducing development time and hardware costs. The GS3480 cable driver also features the industry's largest output swing at 2400mV. This high output swing supports larger system architectures that require external passive muxing, external cable and connector losses associated with patch panels, and other system architectures that cause DC loss.

Further demonstrating the breadth of its video solutions portfolio, Gennum will be showcasing the GS3440, a next-generation adaptive cable EQ that provides cable reach beyond 200 meters for the most demanding real-world applications. Leveraging Gennum's leadership in adaptive cable EQ technology, the new GS3440 combines long reach with unprecedented jitter performance, helping to simplify the design and installation of broadcast systems. In addition, as part of its comprehensive range of adaptive cable equalizers, Gennum will demonstrate the GS3442 3Gb/s cable equalizer, targeted for high density PCB layouts.

Leveraging its extensive broadcast video expertise, Gennum has developed the industry's first family of crosspoint switches to combine video-specific features with unmatched signal integrity and power management capabilities. Developed from the 'ground up' for HD, 3Gb/s, 3D and Ultra HD, Gennum's new crosspoint switches are the most feature-rich available, in sizes from 2 x 2 up to 290 x 290. The multi-format broadcast crosspoint family enables equipment manufacturers and broadcasters to more effectively handle next-generation video formats and increasing data rate requirements in the studio.

Building on the performance, robustness and reliability of its third generation optical modules, Gennum is pleased to offer a new family of CWDM products. The CWDM family of products enables the transmission of up to 18 individual signals on a single optical fiber. All 18 wavelengths will be available from 1271nm to 1611nm, offered as dual channel transmitters, single channel transmitters and transceivers featuring robust error free transmission of up to 50 km in a 3Gb/s CWDM installation. The new CWDM family provides the performance expected from Gennum, including support for video pathological patterns for SD-SDI, HD-SDI, and 3G-SDI.