SUNNYVALE, USA & CAMBRIDGE, UK: Trident Microsystems Inc., a leading provider of set-top box and TV semiconductor solutions, and ARM, announced at IBC2010 that they have brought together all the key Web 2.0 and broadcast elements on a powerful set-top box (STB) platform that can enable consumers to seamlessly view TV programming, run rich internet applications, browse websites and share content anytime and anywhere in the home.
This new platform not only delivers an immersive and interactive home multimedia experience, but also allows developers and operators to target their content package offering and services to maximise ARPU and advertising revenue.
"By combining an industry-leading STB platform with the powerful Cortex-A Series of processors, Trident and ARM bring the web-based runtime and user interface technologies traditionally found on PCs and mobile phones into the home entertainment system," said Tony Francesca, senior vice president and general manager of the Trident Set-top Box Business Unit.
"We are pleased to be the first to offer this powerful new platform and look forward to continuing to deliver the most advanced multimedia experiences into the home."
"The integration of all the key components to enable a robust, internet media experience at home from the comfort of your sofa is a highly visible demonstration of the growing momentum behind the Cortex-A Series of processors in STBs," said Ian Drew, EVP, Marketing, ARM.
"Our leadership position in the development of high-performance, low-power multi-core technology enables ARM to provide the scalable performance demanded by next-generation consumer devices."
This ARM/Trident initiative provides system developers with the most comprehensive platform to create solutions for internet connected STB applications. Trident has optimized its industry-first ARM-based 45nm broadcast integrated SoC family to take advantage of the high-performance ARM Cortex-A9 processor.
The ARM Cortex-A9 processor provides a scalable high performance processor required to enable the streaming of high-bandwidth broadband and broadcast content into homes, while significantly improving power efficiency when compared to alternative solutions.
With the ongoing convergence among consumer electronics products, there is increased demand for the transparency of content and data sharing across different screen sizes whether at home, in the car or on the move. The ability to reuse the wide software support for the ARM Cortex-A9 processors enables activities currently going on in other segments to be reused in the STB space.
"Adobe is working with ARM & Trident to optimize the ARM JIT performance for ActionScript 3.0 which is used in the Flash Platform and provides the fundamental engine for driving our runtimes in digital home devices," said Jennifer Carr, senior director, business Development at Adobe.