NXP expands distribution footprint with WPG in the Americas

SAN JOSE, USA: WPG Americas (WPGA) and NXP Semiconductors have announced a franchise agreement for the Americas effective April 5, 2010.

According to the agreement, WPGA will distribute NXP's full portfolio of High Performance Mixed Signal and Standard Product solutions, with a strong focus on RF, analog mixed signal, microcontrollers, interface products, logic, general applications, discretes, audio, automotive, and identification products.

Leveraging over twenty years of success, the relationship between NXP and WPG is further strengthened by the move into the Americas region. Working together the two companies will expand their support into the United States, Canada, LATAM and South America to provide customers with the right products for their designs.

"The expansion of WPG into the Americas is an exciting new opportunity for us," says Pierre Laboisse, Vice President, Worldwide Distribution for NXP. "WPG is already a significant partner for NXP and this extension into the Americas will allow us to build on joint strengths and focus."

"As our customers continuously globalize, so must NXP and our distribution partners," says Mark A. Lunsford, Vice President of Sales and Marketing for the Americas, NXP Semiconductors. "The Americas is a key region for design-in activity and this agreement ensures that WPG's customers have excellent service continuity between design and manufacturing locations."

According to Stephen Segal, President and CEO of WPG Americas: "This agreement with NXP allows us to offer our customers in the Americas a wide range of electronic components solutions across all the vertical markets. NXP has a distinguished reputation as a premier, broad based global supplier with technology leadership in high performance mixed signal products. This product leadership and customer orientation fits perfectly with WPGA's focus on customer solutions from both a technical and supply chain perspective."