Tuesday, June 2, 2009

E-book semiconductor opportunity to reach $1.1bn in 2013

USA: E-book shipments are taking off, with worldwide shipments expected to grow from almost 1 million units in 2008 to close to 30 million units in 2013, reports In-Stat.

This rapid shipment growth will create new revenue streams for semiconductor companies in the industry since the semiconductor opportunity is expected to surpass $1 billion by 2013.

Amazon is emerging as the leader with its Kindle lineup, due to its content delivery service. Amazon has partnered with cellular network operator, Sprint, to enable Kindle users to wirelessly access digital e-book.

Amazon and Sprint are providing an easy-to-use, end-to-end content delivery solution for the consumer, which is essential for mass market adoption of an emerging technology. Rumors abound of new entrants to the e-book market, and the amount of digital content is only increasing. In-Stat believes that e-books represent a strong revenue opportunity for component suppliers, equipment manufacturers, and now wireless operators, alike.

Recent research by In-Stat found the following:
* The semiconductor and electronic components segment across the display assembly, processor, wireless module, DRAM, NAND, battery and enclosure. The display segment will represent the largest component opportunity, followed by the wireless module.
* The processor opportunity within eBooks will approach $227 million by 2013.
* The bill of materials (BOM) of a typical e-book will decrease by 23 percent between 2009 and 2013, as unit volume ramps up.
* Most of the e-books on that market today use E Ink display technology, but this does not rule out the potential for OLED or other display technologies in the future.

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