ZHUHAI, CHINA: Actions Semiconductor Co. Ltd, one of China's leading fabless semiconductor companies that provides comprehensive mixed-signal system-on-a-chip (SoC) and multimedia digital signal processing (DSP) solutions for portable consumer electronics, introduced its new Series 70 product family to address the fast growing Android based smart handheld device market (e.g. mobile internet device (MID) and intelligent portable media player (iPMP)).
Following a successful sampling program, the new Series 70 product family has been adopted by top tier Chinese brand name customers, with volume production scheduled to begin in August.
With this latest product introduction, Actions is bringing a compelling product offering to the internet-accessible smart handheld device (such as MID and iPMP) market. With the 720P (1280*720 pixel) video engine, built-in HDMI Transmitter (HDMI Tx) and Android 2.2 (Froyo) support, Series 70 allows the user to enjoy a variety of high definition content on a portable device or through television.
The support of embedded WiFi or external 3G connectivity and Android Froyo operating system, provides users mobile internet capabilities such as internet browsing, streaming video and instant messenger (IM) on the go. The abundant Android application available today also offers rich sources to extend its applications such as game, eReader, and streaming entertainment.
The first two members of the Series 70 family, available now for market, are ATM7001c focused on compact design to support touch panels of 4.3 inches or below, and ATM7001 on five to seven inch LCD touch panels. Series 70 enables a superior performance to cost ratio for Android based smart handheld applications.
"As always, our goal is to create a powerful platform with differentiated features and cost-efficient total solution," stated Mr. Niccolo Chen, CEO of Actions Semiconductor.
"With the Android 2.2 support, our customers can easily turn the Series 70 platform to a PMP, Game console, eReader or MID. In addition to the embedded power management unit (PMU) and HDMI Tx, the Series 70 product family also supports DDR2 memory and the latest TLC NAND Flash under 40-bit ECC architecture to achieve the best cost structure at the system level. With its competitive advantages, Series 70 has captured interests from both China-based and international customers."