Arasan's IP part of App Zone in SD Association Booth

SAN JOSE, USA: Arasan Chip Systems Inc., a leading provider of Total semiconductor IP solutions, announced that it is participating in the SD Association booth in two of the world's leading consumer electronics tradeshows -- IFA, Berlin and CEATEC, Japan.

Arasan is an Executive Member of the SD Association and is committed to delivering the highest quality SD 3.0 IP cores to enable this new memory interface.

In response to the growing market for SD 3.0 (SDXC) enabled hosts and memory cards, the SD Association is showcasing its technology in two of the largest consumer electronics shows covering Europe and Japan.

To highlight the growing ecosystem for SD 3.0, an Application Zone will be featured inside its booth, showing products integrating SDXC, UHS-I host and cards. The SD 3.0 specification defines cards with a maximum memory capacity of 2TB and bandwidth that scales up to 104MBps (UHS-I).

"We are pleased to have Arasan Chip Systems join us in promoting our standards in the market," said Paul Ritchie, executive director, SD Association. "Arasan's SD IP cores are a key part of the ecosystem, enabling the rapid adoption of this memory interface."

The first show will be IFA Berlin, September 3-8, Berlin, Germany - Europe's premier expo for leading consumer electronics and home appliances. Anticipating a record turnout, this exhibition sets the tone for consumer electronics that will dominate in 2011.

Following this event, Arasan will join the SD Association at CEATEC, October 5-9, Tokyo Japan to engage with the world's leading producers of consumer electronic products and devices.

Arasan supports the SD ecosystem by offering a rich portfolio of SD/SDIO 3.0 IP cores spanning host controllers, PHY's, memory and I/O functions. Realizing the need for SoC designers to be memory card agnostic, Arasan also has a complete line of multi-format card reader IP cores.

"As a leading provider of SD/SDIO IP cores, Arasan is committed to ensuring the successful adoption of this new standard," said Somnath Viswanath, Director of Marketing at Arasan. "SoC designers for leading multi-media and mobile consumer electronics rely on our SD 3.0 IP cores to successfully introduce high-performance, compact devices that thrill their customers."

Arasan's high-quality SD 3.0 IP cores support all of the functionality and card memory security features such as password, application based security. A rigorous design and verification methodology is followed in-house, resulting in Arasan being the preferred vendor of choice for SD/SDIO IP cores.