Marvell intros '3D by Marvell'

TAIPEI, TAIWAN: Marvell has introduced "3D by Marvell", support for 3D Blu-ray playback integrated in the ARMADA 1000 High Definition (HD) media processor SoC.

With Marvell's forward thinking and innovative mindset, the ARMADA 1000 HD Media Processor, 88DE3010, is designed to deliver an immersive digital entertainment experience that equips manufacturers with the tools needed to support 3D content in the comfort of consumers' homes in devices like Blu-ray players, HD Set-Top-Boxes (STBs), digital media adaptors, and 3D digital TVs.

With major Hollywood content producers, broadcasters, and satellite operators ramping up to deliver 3D theatrical elements to theaters and homes—consumer electronic manufacturers will need to gear up for the upcoming 3D revolution by offering platforms and solutions that deliver on the growing demands of 3D expectations and experiences of millions of viewers. According to a recent Informa Telecoms and Media report, 22.5 million viewers are expected to tune their TVs sets to new media of 3D by 2015.

"Demand for 3D gaming, movies, and other home entertainment uses is growing. Consumers want to enjoy theatrical 3D experiences in the home," said Gaurav Shah, Interim General Manager of the Digital Entertainment Business Unit, Communications and Consumer Business Group at Marvell Semiconductor.

"Marvell's innovative technologies are pivotal components in fulfilling these growing consumer demands for 3D content. Marvell's high performance, low-power and scalable ARMADA 1000 HD media processor is designed to make it easier and more affordable for manufacturers to deliver Blu-ray 3D experiences to consumers' living rooms."

3D by Marvell and the ARMADA 1000 HD media processor will be demonstrated at the Computex Taipei 2010 international tradeshow in Taiwan, Taipei, from June 1-5 at the Marvell booth #T101C located in the Taipei International Convention Center (TICC).