Embedded/SoC enablement day focused on embedded processor-based SoCs

DAC 2010, LOUISVILLE, USA: For the first time at the Design Automation Conference (DAC), the premier conference devoted to electronic design and design automation, Thursday is not an exhibit day.

Instead, as part of DAC’s commitment to the design chain ecosystem, Thursday, June 17th, will include three sessions focused on embedded processor-based systems-on-chip (SOCs) and their enablement. The 47th DAC will be held at the Anaheim Convention Center, in Anaheim, CA, from June 13th – 18th, 2010.

The embedded processor SOC market is being hotly contested as companies vie for their piece of this high-stakes segment of the semiconductor industry. The Embedded/SOC Enablement Day is a day-long track of sessions dedicated to bringing industry stakeholders together in one room to shed light on where SOC design is headed.

Integrated circuit (IC) design engineers, embedded systems designers, intellectual property (IP) integrators, FPGA designers, design services companies, investors, foundry reps, and the media will hear from market leaders and network with each other. Presenters will focus on the optimization of embedded and application-domain specific operating systems, system architectures for future SOCs, application-specific architectures based on embedded processors, and technical/business decision-making in this domain.

The Embedded/ SOC Enablement Day Program:
-- Enabling Tomorrow's Complex SOCs, moderated by Peggy Aycinena of EDA Confidential, runs from 9:00am until 11:00am. In this session, participants from leading SOC enabling sectors such as embedded processors, semiconductor investments, IP and EDA providers will cover the state-of-the-art in enablement solutions for embedded systems and complex SOCs.

Invited Keynoter: Gadi Singer - Vice President & General Manager, SOC Enabling Group, Intel- Santa Clara, CA

Presenters:
Sami Issa - Executive Director, Advanced Technology Investment Company (ATIC), Abu Dhabi, UAE
Alex Shubat - President & Chief Executive Officer, Virage Logic, Fremont, CA
John Bruggeman - Chief Marketing Officer, Cadence Design Systems, San Jose, CA

Trade-Offs and Choices for Embedded Solutions, chaired by Bryon Moyer, Techfocus Media, runs from 2:00pm until 4:00pm. Participants will discuss how moving to new embedded SOC solutions can significantly affect the choices of suppliers.

Presenters:
James Ready - Chief Technology Officer, MontaVista Software, Santa Clara, CA
Ivo Bolsens - CTO & Senior Vice President, Xilinx, San Jose, CA
Shauh-Teh Juang - Senior Director, Design & Technology Platform, TSMC, Hsinchu, Taiwan
John Goodenough - Director of Design Technology, ARM, Sheffield, GB

Leveraging a Diverse Design Eco-System for Emerging SOC Development, moderated by Lucio Lanza of Lanza Tech Ventures, runs from 4:30pm until 6:00pm. This session will cover the state of the art in enablement solutions for embedded systems and complex SOCs. Such solutions often require tight collaboration between diverse players in this design eco-system.

Presenters:
Naveed Sherwani - President & CEO, Open Silicon, Milpitas, CA
Glenn Perry - General Manager, Embedded Software Division, Mentor Graphics, Portland, OR
Mark Dickenson - VP of Systems Solutions, Altera, United Kingdom.

“The new Embedded/SOC Enablement Day provides a unique opportunity to foster discussions that address all aspects of the SOC development ecosystem,” said Yervant Zorian, EDA Industry Chair. “We are grateful to key senior management from all parts of today’s design ecosystem for sharing their perspectives on emerging trends and their visions for the future.”