Marvell intros Kinoma - revolutionary open software platform to unify apps

BARCELONA, SPAIN: Marvell has announced Kinoma, a software platform that will dramatically transform the way consumers interact with the devices that fuel their digital lives. Kinoma is a new foundation for creating and delivering fast, simple user experiences for an unprecedented range of devices.

Through its recent acquisition of Kinoma Inc., a visionary creator of mobile media software, Marvell now offers an experience and solution that is fully integrated from silicon to applications, creating new opportunities for original equipment manufacturers (OEMs) and manufacturers while freeing developers from traditional restraints.

"We are living in an exciting world of proliferating electronic devices. They are becoming a key part of our lives. More than ever consumers demand great ease-of-use and seamless connectivity across all these devices," said Weili Dai, Marvell's Co-Founder.

"I am very excited to bring the talented Kinoma team to Marvell – it is our mission to coherently integrate our industry-leading hardware solutions with beautiful software experiences to enable the entire ecosystem to address this emerging demand. The addition of Kinoma – a simple, intuitive, easy to use software experience optimized for Marvell's total silicon solutions – provides a unified look and feel across an array of products from handheld devices to smart appliances and smart furnishings. It gives designers and developers the freedom to dream up more innovative, personalized, and intelligent products and applications that I believe will change the world by making consumers' lives easier and more convenient. That's our passion."

The newest version of Kinoma Play is the first product built on Kinoma. Featuring an elegant, touch-friendly design coupled with lightning fast speed, Kinoma Play shows how Kinoma delivers a seamlessly integrated user experience. Combining 40 applications, ranging from social networking to digital media to location to search, Kinoma Play offers consumers a simple, consistent user experience for work and play.

To encourage broad industry adoption, Marvell will offer Kinoma under an open source license. Developers will be able to adapt Kinoma for any device they can imagine. Marvell will also provide two software development kits (SDKs). The first SDK is for application developers to fully integrate their content and services into Kinoma powered devices. The second SDK is for OEMs and manufacturers to port and customize Kinoma for their products.