Fujitsu announces Ginga solution on HD decoder family for Latin America DTT market

SINGAPORE: Fujitsu Semiconductor Asia Pte Ltd (FSAL) announced the adoption of a full Ginga software solution from TQTVD, a Brazilian company in the TOTVS group.

TOTVS will port its Ginga solution to a Fujitsu High Definition (HD) Decoder product family and promote it, together with Fujitsu, as a full system solution to the SBTVD market. The porting will include TOTVS’s ByYouTV (Ginga-NCL and Ginga-J), ByYouZapper and Sticker Center enabling highly competitive end products with best-in-class quality. This solution is fully compliant with the Brazilian standard for digital TV (SBTVD) and can be deployed in all countries that decided to adopt this standard.

With approximately 60 million households, Brazil represents the biggest potential for SBTVD in Latin America followed by Argentina with around 13 million households. The process for the deployment of Ginga in these two countries is the most advanced in the SBTVD world.

Miguel Estevez, strategic marketing manager, Home Entertainment Business Unit of Fujitsu Semiconductor, said: “Fujitsu is targeting the Set-Top Box (STB) and integrated digital television (iDTV) market in Latin America offering system solutions from low cost to high-end rounded up with low power consumption and high quality chip sets for HD Decoding and ISDB-T Demodulation. For these reasons a software solution was sort that presented a small foot print, reliability, stability and was market-proven enabling shortest time–to-market. TOTVS’s Ginga solution fits our expectations very well. I am confident that this is the start of a very promising partnership between both companies.”

“There are a number of key benefits that have motivated TOTVS to start a strategic partnership with Fujitsu for the SBTVD market. These include the very competitive cost of the bill of material (BOM) combined with high performance at low power consumption, as well as the successful history of Fujitsu in the ISDB-T domain as Japanese company and the quality aspects of the chip sets. Sticker Center is also going to become a key feature that will be promoted in combination with the Fujitsu HD Decoder family,” stated David Britto, Technology Strategy director at TOTVS.

An important milestone for both companies is to demonstrate TOTVS’s ByYouTV middleware running on Fujitsu HD Decoder MB86H610 at the CCBN2011 in Beijing from March 23rd-25th, 2011.