iSuppli moves European briefing to December

EL SEGUNDO, USA: Because of the severe travel disruptions caused by the eruption of the Eyjafjallajokull volcano in Iceland, iSuppli Corp. has rescheduled its 2010 European Briefing Series to December, 2010.

The briefing now will take place on December 1-3 at the Hôtel Concorde in Berlin.
The dates have changed and so has the electronics supply chain. To this end, iSuppli has expanded the event to three full days and increased is focus on procurement challenges in 2010 and 2011.

That said, the, overall theme of the briefing will remain the same: how the technology industry can capitalize on the market recovery, with the event entitled: What's Next in the Renewed Economy—Impacts on the Electronics Value Chain.

“The downturn of late 2008 and early 2009 had a very different dynamic than anything that the electronics industry has seen before,” said Derek Lidow, CEO of iSuppli. “Previous downturns were caused by excess capacity. This one was caused by a steep and sudden drop in demand. We’ve never had a demand-less downturn in electronics. Even as conditions improve, the market remains in uncharted territory.”

The global macroeconomic recession of 2009 will continue to have dramatic implications for the electronics value chain in 2010. With revenues falling by as much as 50 percent in some electronic sectors and with entire markets undergoing fundamental changes, the renewed economy of 2010 and beyond requires all participants in the electronics value chain to review and adjust their business strategies.

To help technology firms realign their strategies, iSuppli’s European Briefing will feature insightful presentations from top iSuppli experts, as well as invited industry speakers from ST-Ericsson Cambridge Silicon Radio (CSR), Nokia, Infineon, Jabil, Vodafone, O2, STMicroelectronics and others.

ST-Ericsson, CSR and Nokia executives share insights
Edgar Auslander, senior vice president, strategic planning at ST-Ericsson, will be the keynote speaker at the wireless session on the opening day of the event. An industry expert with more than 20 years of experience in the wireless communications and semiconductor businesses, Auslander was one of the founders of Texas Instruments Inc.’s wireless business unit, playing a key role in transforming it into a global leader in less than eight years. He also served as Texas Instruments’ general manager in worldwide strategy and corporate development.

Kanwar Chadha, CMO and member of the board of directors at CSR, will deliver a presentation on Day One of the event on how connectivity is driving the wireless business, with a focus on investments, products and vision.

Chadha is responsible for establishing CSR’s vision, corporate marketing strategies and positioning, strategic alliances and incubating new business ideas. He joined CSR through its merger with SiRF Technology, where he was a founder and helped establish SiRF as the leading provider of GPS-enabled location technology to consumer markets.

Chadha is well known for his visionary role in evangelizing the benefits of location technology for mainstream consumers and holds more than 20 patents in GPS-enabled location technology and communications. He has more than 25 years of experience in various marketing and management positions.

Jean-Francois Baril, senior vice president in sourcing and procurement for Nokia, will deliver a presentation on Day Two of the event on procurement strategies and semiconductor partnerships in the renewed economy.

Baril joined Nokia in 1999. Previously, he was a director at Compaq, where he led the European Sourcing and Materials division with responsibilities based in Erskine, Scotland, from 1994 to 1997. He then moved to Houston, Texas, from 1997 to 1999 as director in corporate procurement for mass storage, and also as director in sourcing for the Compaq storage business unit.

Baril started his career in sourcing and procurement at Hewlett-Packard Grenoble, France, in 1984, where he held various responsibilities, including the worldwide leadership of sourcing for the HP PC division between 1991 and 1994.

iSuppli analysts highlight event
Along with these industry experts, top iSuppli experts will deliver their analysis of the technology industry. The iSuppli analysts include:

* Dale Ford, senior vice president, market intelligence.
* Eric Pratt, vice president, pricing and competitive analysis.
* Phil Magney, vice president, automotive research.
* Len Jelinek, director and chief analyst, semiconductor manufacturing.
* Jagdish Rebello, senior director and principal analyst, communications/LEDs/India.
* Steve Mather, principal analyst, wireless communications.
* Vinita Jakhanwal, principal analyst, small/medium displays.
* Richard Dixon, senior analyst, MEMS and sensors.