Frontier Silicon showcased with launch of new national DAB/DAB+ services for Germany

IFA 2011, BERLIN, GERMANY: Frontier Silicon, the leading supplier of digital radio and connected audio solutions announced today that its technology is in over 80 percent of the digital radio models that are on show at IFA 2011 supporting the launch in Germany of the new national DAB/DAB+ service that is taking place throughout the exhibition.

Frontier Silicon technology can be found inside a wide range of branded handheld, table-top and clock radios as well as inside micro HiFi, MP3 docking systems and a variety of other audio products. Brands such as Dual, Grundig, Philips, PURE, REVO, Roberts, Sony and Tivoli are just some of the leading audio manufacturers at IFA 2011 that use Frontier Silicon technology in their products which feature DAB/DAB+.

As of 1st August 2011 there have been a total of nine new commercial radio services plus three public service channels on the air from 27 new DAB/DAB+ transmitters giving coverage to 50 million people in Germany. Exclusive digital content includes several different music formats from radio stations such as Absolut Radio, NRJ, LoungeFM, Bob and Klassik Radio plus live coverage of Bundesliga soccer from 90elf.

Since the switch on of the new transmitters, Frontier Silicon has worked closely with the broadcaster to ensure the smooth transition to the new broadcasts with products using Frontier Silicon technology.

“As one of the leading consumer electronics brands in Germany, Philips is working towards a successful launch of DAB/DAB+ here,” said André Lang-Herfurth, Marketing Director Home Audio Western Europe Philips Consumer Lifestyle. “We have been cooperating closely with the broadcasters and key solution providers such as Frontier Silicon to bring our digital radio line up to the market in alignment with the launch of the services.”

“As the leading supplier of DAB/DAB+ products PURE is very excited about the opportunity that is emerging with the launch of these new services in Germany.” said Paul Smith, GM, PURE. “Our long term partnership with Frontier Silicon on digital radio is one of the reasons that we are able to offer such a broad range of products to the German market from day one.”

“The launch of the new German DAB/DAB+ services at IFA 2011 with the backing of a strong and exclusive content offering from the broadcasters is one of the most significant events in the world of digital radio for some time.” said Anthony Sethill, CEO Frontier Silicon. “We are now looking forward to extending our long term cooperation with our customers as they launch their broad range of products to the German market.”